In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

It is a common phenomenon that the creation of commodities is the emphasis while promoting to customers.

This

happens due to several reasons, and I think it is a relatively negative trend. In

this

essay, I will explain the reasons and my opinion with examples.

First

of all, the main reason why the unique points of

products

become the main focus is the need of promoting items.

This

is because contemporary consumers are easier to be attracted by unusual

features

rather than other selling points

such

as quality and prices while there are countless options in the

market

Additionally

, with the rapid expansion of a

market

-oriented economy, manufacturers have not much choice but to follow

this

trend to produce creative and outstanding new goods.

For instance

, as the pioneer of the

market

, Tesla has proven that electric vehicles can be desirable, combining outstanding performance and high-tech interiors with a usable driving range. Undoubtedly, its new-energy cars have become the biggest selling record among the similar

products

in the world.

Furthermore

, another reason is that manufacturers try to cover up any drawbacks of the item by shifting focus on new

features

. It is not strange to see some commodities are high in price but low in quality nowadays, since the companies of these

products

spend a large percentage of cost on marketing the new

features

of items and try to camouflage the shortcoming. Taking Tesla as the example again, the Model 3 was reported brake failure in difficult situations like rainy days in China’s

market

this

year.

However

, the owner of Tesla Elon Musk avoided any specific mention of the Chinese

market

, in an apparent attempt to brush its public relations crisis under the carpet while releasing record

first

-quarter earnings in April 2021. In my opinion,

this

trending brings more disadvantages than advantages. Because I always believe that quality of the item should be the priority above others. Even though new

features

may easily trigger the public’s attention to pay for the

products

, duration and excellent condition should be emphasised more. In conclusion, there are two reasons why new

features

are far more concentrated than other aspects of a new commodity, including the requirement of boosting sales and the cover-up of deficiencies. Personally speaking, I count

this

situation as a negative development.

Submitted by fanganqi79 on Sun Aug 08 2021

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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7Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

5 paragraphs

381 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

In many countries, more and more people choose to buy imported food rather than food produced locally. Why people buy imported food? What could be done to encourage people buy local food?

In many countries, women and men are working full-time. It is, therefore, logical for women and men to share household tasks. To what extent do you agree or disagree?

SOME PEOPLE BELIEVE THAT STUDYING AT UNIVERSITY OR COLLEGE IS THE BEST ROUTE TO A SUCCESSFUL CAREER, WHILE OTHERS BELIEVE THAT IT IS BETTER TO GET A JOB STRAIGHT AFTER SCHOOL . DISCUSS BOTH THESE VIEWS AND GIVE YOUR OWN OPINION.