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Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?

#people #aim #sales #products
Some
people
 claim that the main function of advertising is to persuade
people
 to buy more than they need;
however
, I would say
this
 conviction is erroneous because of the misinformation in its premise. Indeed, there are reasons as to why promotional campaigns are assumed to induce
people
 to buy what they do not necessarily need. Those who think in
this
 way opt to attribute all their unnecessary expenditure to the lure of advertisements, whether these be newly launched smart devices or the latest season’s clothes – neither of which is considered as necessity of life. In
this
 respect, many
people
 jump to the conclusion that advertising is the culprit leading to their extravagant lifestyles. While
people’s
 nonessential spending does seem to be inextricably bound up with publicity stunts of businesses, it is not justified to say the main function of advertisements is to persuade
people
 to buy what they don’t really need. The overriding question here is: what products or services can be deemed as a must for
people’s
 life? It is difficult for me to see the answer as anything other than an elastic concept that differs with disparate needs of individuals. Based on
this
 understanding, the discussion about the key affordance of advertising should move on to handle questions as to which products or services are more desirable in a given context or what stakeholders in
this
 context value more. A convincing example can be seen in
people’s
 dichotomous views on a sales promotion from a bookstore: the same message may only boost consumption of
people
 considering books as an indispensable part of life, whereas the same information doesn’t compel those without reading habit to open their wallets. From what has been discussed, I would say that it is problematic to criticize marketing for its misleading
people’s
 consumption on nonessential products.
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