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Writing Samples
Band 6

Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?

#people #aim #sales #products
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Some
people
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 claim that the main function of advertising is to persuade
people
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 to buy more than they need;
however
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, I would say
this
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 conviction is erroneous because of the misinformation in its premise. Indeed, there are reasons as to why promotional campaigns are assumed to induce
people
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 to buy what they do not necessarily need. Those who think in
this
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 way opt to attribute all their unnecessary expenditure to the lure of advertisements, whether these be newly launched smart devices or the latest season’s clothes – neither of which is considered as necessity of life. In
this
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 respect, many
people
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 jump to the conclusion that advertising is the culprit leading to their extravagant lifestyles. While
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people’s
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 nonessential spending does seem to be inextricably bound up with publicity stunts of businesses, it is not justified to say the main function of advertisements is to persuade
people
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 to buy what they don’t really need. The overriding question here is: what products or services can be deemed as a must for
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people’s
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 life? It is difficult for me to see the answer as anything other than an elastic concept that differs with disparate needs of individuals. Based on
this
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 understanding, the discussion about the key affordance of advertising should move on to handle questions as to which products or services are more desirable in a given context or what stakeholders in
this
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 context value more. A convincing example can be seen in
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people’s
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 dichotomous views on a sales promotion from a bookstore: the same message may only boost consumption of
people
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 considering books as an indispensable part of life, whereas the same information doesn’t compel those without reading habit to open their wallets. From what has been discussed, I would say that it is problematic to criticize marketing for its misleading
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people’s
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 consumption on nonessential products.
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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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