Major companies use sport events to promote their products. Some people think it has a negative effect on sport. To what extent do you agree or disagree?

It is true that various sporting occasions are prime times for many

product

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production

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companies to promote their goods to attract

the

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a

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mass audience. Though some people think

this

process has an undesirable impact on the public's mind, in my opinion, it helps to get information about different kinds of products and we can select the necessary one from these. The companies always look for a place to advertise themselves. For

this

reason, many billboards and posters are hung beside the main areas of the streets. Most of the

time

, these are not noticed by the possible buyers. On the eve of any sporting occasion, game lovers get together in a single place to enjoy it and these moments are very precious for the advertisers.

For instance

, in a cricket stadium, the field is surrounded by publicizing papers which are generally noted by the spectators than other places. So, in short, audience’s detection is one of the important issues for advertisers to endorse their items at the

time

of gaming.

Moreover

, a sporting event generally lasts for a day or a month. Corporations think it is very

much

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cost effective

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cost-effective

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for them. Because, it is sometimes found that rather than

canvasing

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canvassing

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all around the year, it is more fruitful to target a certain

time

period to promote their goods.

For instance

, the

adidas

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Adidas

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company generally shows their advertisement at the

time

of live sports events and their target audience can be reached through

this

process rather than advertising here and there.

On the contrary

,

in

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on

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television, when we enjoy a live sporting event, sometimes excessive ads can cause great problems by showing it frequently, specifically at times of

the

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thrilling moments. In conclusion, consumer and cost minimization can be the reason for the various national and multinational firms to promote their product during sporting events. Though

,

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there are some drawbacks of it but I think it is wise to cope up with it

,

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because most of the

time

these enterprises sponsor the occasions.