Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
Every day we receive constant announcements from the mainstream media sent by selling companies that try to catch our attention on their products.
This
essay will argue to what extent customers
fall into the trap of the advertisements
' persuasive influence to purchase a particular product and suggest measures to safeguard ourselves from being sold.
Advertisements
are the most effective way for companies to acquire customers
and attract a wide range of clients. Every publicity spot is designed to awaken a specific portion of democracy's interest and push them to purchase a product they did not even plan to buy. For example
, behind a ten-second
announcement hides a massive amount of work performed by economists, psychologists and marketing experts to make it look more attractive and persuasive. Provided that these people
know how to manipulate the mass through mediatic instruments, I agree entirely that publicity does influence our choices, both at a conscious and unconscious state, in a highly effective way.
On the other side, advertisements
can only spread through mainstream communication channels, namely TV, phones, newspapers and billboards. Therefore
, one possible method to avoid getting influenced by them is to disconnect from these tools when we feel overwhelmed by the quantity of news and commercials popping out from our mobile: one can avoid temptations by fleeing from them. Another measure that can be taken into account to preserve our willpower when purchasing an item is recognizing that advertisements
might not tell the truth. Although
they give the illusion of promoting something unique and unreplaceable, their expectations are disappointed when customers
receive it at their houses.
To conclude, people
are constantly bombarded by commercial spots, promoting videos or pictures that strive to convince us we need what their companies sell. In my opinion, ordinary people
are definitely influenced by these powerful tools even though they might not recognize them. However
, there are some solutions that people
can adopt to safeguarding themselves as aware customers
, such
as fleeing from the mediatic stream of news and commercials and keep their eyes wide open, wary about what advertisements
may and may not show.Submitted by ylyneko1998 on
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