Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

Every day we receive constant announcements from the mainstream media sent by selling companies that try to catch our attention on their products.

This

essay will argue to what extent

customers

fall into the trap of the

advertisements

' persuasive influence to purchase a particular product and suggest measures to safeguard ourselves from being sold.

Advertisements

are the most effective way for companies to acquire

customers

and attract a wide range of clients. Every publicity spot is designed to awaken a specific portion of democracy's interest and push them to purchase a product they did not even plan to buy.

For example

, behind a ten-

second

announcement hides a massive amount of work performed by economists, psychologists and marketing experts to make it look more attractive and persuasive. Provided that these

people

know how to manipulate the mass through mediatic instruments, I agree entirely that publicity does influence our choices, both at a conscious and unconscious state, in a highly effective way. On the other side,

advertisements

can only spread through mainstream communication channels, namely TV, phones, newspapers and billboards.

Therefore

, one possible method to avoid getting influenced by them is to disconnect from these tools when we feel overwhelmed by the quantity of news and commercials popping out from our mobile: one can avoid temptations by fleeing from them. Another measure that can be taken into account to preserve our willpower when purchasing an item is recognizing that

advertisements

might not tell the truth.

Although

they give the illusion of promoting something unique and unreplaceable, their expectations are disappointed when

customers

receive it at their houses. To conclude,

people

are constantly bombarded by commercial spots, promoting videos or pictures that strive to convince us we need what their companies sell. In my opinion, ordinary

people

are definitely influenced by these powerful tools even though they might not recognize them.

However

, there are some solutions that

people

can adopt to safeguarding themselves as aware

customers

,

such

as fleeing from the mediatic stream of news and commercials and keep their eyes wide open, wary about what

advertisements

may and may not show.