In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

In their advertising, businesses today often promote the idea that there is something new in their products. I believe they do

this

because it can help them beat their competitors.

This

should be seen as a positive development because new features are there to respond to consumers’ new needs. By advertising something new they have created, brands can increase their chances of staying ahead of their competitors. No matter what product a company sells, there are always hundreds, if not thousands, of similar ones on the market that consumers can choose from. If the company does not inform consumers through its marketing that the product is innovative in some way, it will just be one of the many out there, rather than one

that is

different and grabs consumers’ attention.

For example

, in an iPhone commercial, Apple effectively delivers the message that the latest version of iOS allows users to disable cross-app tracking.

This

new feature which no other smartphone has can definitely help Apple attract new buyers since nowadays people are becoming more and more concerned about their online privacy. I think

this

is a positive development because consumers have new requirements that need new products to satisfy them.

For example

, with all the digital devices at their fingertips, people nowadays want to limit their screen time more than they did a decade ago. Noticing

this

change, Amazon has launched a screenless fitness band called the Amazon Halo.

This

screenless feature is something existing fitness trackers

such

as Apple Watches and Fitbits cannot offer. In conclusion, emphasizing the newness of their products in advertising is an effective way for brands to stand out from the competition.

This

is a positive development because new features can meet customers’ new needs.

Submitted by mhdshmnsr on Sat Aug 14 2021

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

firstly
secondly
thirdly
in additional
moreover
also
for example
for instance
therefore
however
although
even though
despite

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4Linking words
meeting the goal of 7 or more
0Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

290 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Use cohesive linking words accurately and appropriately

In many countries, a small number of people earn extremely high salaries. Some people believe that this is good for the country, but others think that governments should not allow salaries above a certain level. Discuss both these views and give your own opinion.

Many government think that economic progress is their most important goal. Some people, however, think that other types of progress are equally important for a country. Discuss both these views and give your own opinion.

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Some people say that the best way to improve public health is by increasing the number of sports facilities. Others, however, say that this would have little effect on public health and that other measures are required?

In recent years, “responsible tourists” have paid attention to preserving both culture and environment of the places they visit. However, some people say that it is impossible to be a “responsible tourist”. To what extent do you agree or disagree?