In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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In their advertising, businesses today often promote the idea that there is something new in their products. I believe they do

this

Linking Words

because it can help them beat their competitors.

This

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should be seen as a positive development because new features are there to respond to consumers’ new needs. By advertising something new they have created, brands can increase their chances of staying ahead of their competitors. No matter what product a company sells, there are always hundreds, if not thousands, of similar ones on the market that consumers can choose from. If the company does not inform consumers through its marketing that the product is innovative in some way, it will just be one of the many out there, rather than one

that is

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different and grabs consumers’ attention.

For example

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, in an iPhone commercial, Apple effectively delivers the message that the latest version of iOS allows users to disable cross-app tracking.

This

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new feature which no other smartphone has can definitely help Apple attract new buyers since nowadays people are becoming more and more concerned about their online privacy. I think

this

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is a positive development because consumers have new requirements that need new products to satisfy them.

For example

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, with all the digital devices at their fingertips, people nowadays want to limit their screen time more than they did a decade ago. Noticing

this

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change, Amazon has launched a screenless fitness band called the Amazon Halo.

This

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screenless feature is something existing fitness trackers

such

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as Apple Watches and Fitbits cannot offer. In conclusion, emphasizing the newness of their products in advertising is an effective way for brands to stand out from the competition.

This

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is a positive development because new features can meet customers’ new needs.

Submitted by mhdshmnsr on Sat Aug 14 2021

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

firstly
secondly
thirdly
in additional
moreover
also
for example
for instance
therefore
however
although
even though
despite

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4
Linking words
meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

290 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Use cohesive linking words accurately and appropriately

Somez people think that governments should spend more money on sports facilities for top athletes. Others argue that this money should be spent on sports facilities for ordinary people. Discuss both sides and give your opinion.

Nowadays the way many people interact with each other has changed because of technology. In what ways has technology affected the types of relationships that people make? Has this been a positive or negative development?

Traffic congestion is a worldwide problem for urban populations. What are some of the causes of this problem and what measures can be taken to address it? Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

Some university students want to learn about other subjects in addition to their main subjects. Others believe it is more important to give all their time and attention to studying for a qualification. Discuss both views and give your opinion.

As a part of their education, many students work at a company for a short period of time without a salary. Are there more advantages than disadvantages to this?

Nowadays the way many people interact with each other has changed because of technology. In what ways has technology affected the types of relationships that people make? Has this been a positive or negative development?