in some countries, young people have become richer, healthier, and live longer, but they are less happy. what are the causes? what can be done to address this situation?

It is true that, particularly in developed countries, the youth of today enjoy longer lives and better health, but are not necessarily happier, despite all the material possessions that they have. I would argue that there is one principal reason why they are not happier, and some steps should be taken to deal with
this
situation. The influence of commercial advertising is at the root of the dissatisfaction of today’s youngsters. Young
people
have become a target audience for the marketing industry, even children of 5 years old or younger. They are swayed by advertisements to adopt the values of the consumer society, possessing more and more things which, they are told, will bring them
happiness
,
such
as toys, electronic goods, a McDonald’s burger or the latest fashions. TV channels and online advertising persuade young
people
to buy goods impulsively.
However
, all
this
personal consumption has failed to bring
happiness
, and the false promises have resulted in disillusionment among young
people
. Governments could immediately address
this
problem. They must introduce restrictions on advertising, and it would be even more effective to impose an official ban on all marketing. National and local authorities should allocate resources to schools to provide opportunities for young
people
to participate actively in sports or to take up a musical instrument.
This
will bring much more
happiness
and social interaction into the lives of today’s youth, rather than being passive individual consumers of everything, from violent video games to junk food. These two measures would certainly help efforts to bring more fulfilment and
happiness
into the lives of today’s youth. In conclusion, by taking steps to curb the activities of the marketing industry, governments could help young
people
to develop into happier citizens of the future.
Submitted by firdarasyi96 on

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