Consumers are now faced with an increasing number of advertisements from competing companies. How are consumers affected by advertisements? How can the government help protect consumers?
It is true that
customers
nowadays are encountering the inundation of advertisements
from competing brands. In my opinion, consumers
have been adversely impacted by the increasingly ubiquitous appearance of advertisements
, some viable solutions that can be adopted to mitigate these potential problems will be discussed in this
essay.
On the one hand, the omnipresence of commercials of many products
has some adverse impacts on buyers. Firstly
, because almost every company wants to attract many prospective customers
in order to maximize their sales and profits, advertisements
usually exaggerate the functions and quality of products
. Many customers
, as a result
, tend to buy products
with poorer quality products
, which would make them have a negative attitude towards advertising in general. Secondly
, the cost of advertising is often exorbitant, which can contribute to an increase in the price of products
. For example
, it is costly to broadcast a commercial on television, so consumers
would have to pay more money for the same items. In fact, this
spending exponentially outnumbers the actual value of products
or services.
However
, there are some possible measures that governments need to take actions to protect consumers
. The first
measure is that it is necessary for governments to impose strict censorship on commercials. For instance
, advertisements
with exaggerated and false claims should be banned, which would prevent consumers
from being exposed to unreliable adverts. Secondly
, officials need to limit the advertising activities of enterprises on television or the Internet and encourage these companies to introduce their goods at a low price in outdoor events or village fairs. In that way, consumers
can easily approach these products
and services safely and decide which brand they will use in the long run. Finally
, governments should apply standardized prices for the same products
of all brands, which would still maintain the competitiveness among companies, but customers
will not have to pay for promotion costs.
In conclusion, there are some negative consequences of advertising, and some appropriate steps need to be taken to tackle these problems.Submitted by cuong11093 on
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