Consumers are now faced with an increasing number of advertisements from competing companies. How are consumers affected by advertisements? How can the government help protect consumers?

It is true that

customers

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nowadays are encountering the inundation of

advertisements

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from competing brands. In my opinion,

consumers

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have been adversely impacted by the increasingly ubiquitous appearance of

advertisements

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, some viable solutions that can be adopted to mitigate these potential problems will be discussed in

this

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essay. On the one hand, the omnipresence of commercials of many

products

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has some adverse impacts on buyers.

Firstly

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, because almost every company wants to attract many prospective

customers

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in order to maximize their sales and profits,

advertisements

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usually exaggerate the functions and quality of

products

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. Many

customers

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,

as a result

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, tend to buy

products

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with poorer quality

products

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, which would make them have a negative attitude towards advertising in general.

Secondly

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, the cost of advertising is often exorbitant, which can contribute to an increase in the price of

products

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.

For example

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, it is costly to broadcast a commercial on television, so

consumers

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would have to pay more money for the same items. In fact,

this

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spending exponentially outnumbers the actual value of

products

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or services.

However

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, there are some possible measures that governments need to take actions to protect

consumers

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. The

first

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measure is that it is necessary for governments to impose strict censorship on commercials.

For instance

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,

advertisements

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with exaggerated and false claims should be banned, which would prevent

consumers

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from being exposed to unreliable adverts.

Secondly

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, officials need to limit the advertising activities of enterprises on television or the Internet and encourage these companies to introduce their goods at a low price in outdoor events or village fairs. In that way,

consumers

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can easily approach these

products

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and services safely and decide which brand they will use in the long run.

Finally

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, governments should apply standardized prices for the same

products

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of all brands, which would still maintain the competitiveness among companies, but

customers

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will not have to pay for promotion costs. In conclusion, there are some negative consequences of advertising, and some appropriate steps need to be taken to tackle these problems.