Consumers are now faced with an increasing number of advertisements from competing companies. How are consumers affected by advertisements? How can the government help protect consumers?

It is true that
customers
nowadays are encountering the inundation of
advertisements
from competing brands. In my opinion,
consumers
have been adversely impacted by the increasingly ubiquitous appearance of
advertisements
, some viable solutions that can be adopted to mitigate these potential problems will be discussed in
this
essay. On the one hand, the omnipresence of commercials of many
products
has some adverse impacts on buyers.
Firstly
, because almost every company wants to attract many prospective
customers
in order to maximize their sales and profits,
advertisements
usually exaggerate the functions and quality of
products
. Many
customers
,
as a result
, tend to buy
products
with poorer quality
products
, which would make them have a negative attitude towards advertising in general.
Secondly
, the cost of advertising is often exorbitant, which can contribute to an increase in the price of
products
.
For example
, it is costly to broadcast a commercial on television, so
consumers
would have to pay more money for the same items. In fact,
this
spending exponentially outnumbers the actual value of
products
or services.
However
, there are some possible measures that governments need to take actions to protect
consumers
. The
first
measure is that it is necessary for governments to impose strict censorship on commercials.
For instance
,
advertisements
with exaggerated and false claims should be banned, which would prevent
consumers
from being exposed to unreliable adverts.
Secondly
, officials need to limit the advertising activities of enterprises on television or the Internet and encourage these companies to introduce their goods at a low price in outdoor events or village fairs. In that way,
consumers
can easily approach these
products
and services safely and decide which brand they will use in the long run.
Finally
, governments should apply standardized prices for the same
products
of all brands, which would still maintain the competitiveness among companies, but
customers
will not have to pay for promotion costs. In conclusion, there are some negative consequences of advertising, and some appropriate steps need to be taken to tackle these problems.
Submitted by cuong11093 on

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