More and more people want to buy famous brands ofclothes, carsand other items. What are the reasons? Do you think it is a positive or negative development?

Nowadays, millions of individuals prefer buying popular

brands

'

products

.

People

like to endorse goods

such

as clothes, cars, or bags which is well-known for certain reasons and I strongly believe that

this

is the negative impact as favouring only famous brand will lower sales of their local

stores

' counterpart and will reduce saving habits of

people

.

Firstly

, the main reason to own well-recognized

brands

is the increase in owner's self-esteem. Popular

products

have proven their quality and their efficiency throughout the reputation of the brand and

this

will make owners gain more confidence and trust whenever using it. Another important reason is most

people

tend to follow the current trends in order to be a part of the majority. If they wear famous brand's cloth or shoes, they would be considered trendy.

For example

, Thai students usually choose to buy and wear Adidas shoes because of their popularity among teenagers.

As a result

,

this

kind of behaviour decreases money in individuals' pocket and,

also

, minimize unpopular

stores

' ability to generate income. Many

brands

priced their

products

expensively;

hence

, customers waste money buying those prestigious

products

.

Furthermore

, infamous

stores

are unable to create many profits because they face disruption and high competition.

For instance

, one pair of Adidas shoes cost approximately an allowance each student get monthly and the demand of it lowers the inventory turnover rate at native shoe

stores

. In conclusion, self-esteem and popularity gain

people

's preference of purchasing certain

brands

which leads to financial issues. At the end of the day, one should weigh its worthiness and its impacts before buying .