More and more people want to buy famous brands ofclothes, carsand other items. What are the reasons? Do you think it is a positive or negative development?

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Nowadays, millions of individuals prefer buying popular
brands
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'
products
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.
People
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like to endorse goods
such
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as clothes, cars, or bags which is well-known for certain reasons and I strongly believe that
this
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is the negative impact as favouring only famous brand will lower sales of their local
stores
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' counterpart and will reduce saving habits of
people
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.
Firstly
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, the main reason to own well-recognized
brands
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is the increase in owner's self-esteem. Popular
products
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have proven their quality and their efficiency throughout the reputation of the brand and
this
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will make owners gain more confidence and trust whenever using it. Another important reason is most
people
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tend to follow the current trends in order to be a part of the majority. If they wear famous brand's cloth or shoes, they would be considered trendy.
For example
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, Thai students usually choose to buy and wear Adidas shoes because of their popularity among teenagers.
As a result
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,
this
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kind of behaviour decreases money in individuals' pocket and,
also
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, minimize unpopular
stores
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' ability to generate income. Many
brands
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priced their
products
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expensively;
hence
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, customers waste money buying those prestigious
products
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.
Furthermore
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, infamous
stores
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are unable to create many profits because they face disruption and high competition.
For instance
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, one pair of Adidas shoes cost approximately an allowance each student get monthly and the demand of it lowers the inventory turnover rate at native shoe
stores
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. In conclusion, self-esteem and popularity gain
people
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's preference of purchasing certain
brands
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which leads to financial issues. At the end of the day, one should weigh its worthiness and its impacts before buying .
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