In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

✨ Do you want to improve your IELTS writing?
Many
companies
Use synonyms
implement various ways to attract
customers
Use synonyms
, especially by claiming that their
products
Use synonyms
are new in order to gain people’s attention and curiosity. In my opinion, I contend that it can lead to a negative consequence because it can be seen as a lie and disappoint their
customers
Use synonyms
.
Companies
Use synonyms
will get more
customers
Use synonyms
easily by claiming their items are new since people will be interested
to buy
Change preposition
in buying
show examples
new innovations as they believe those are unique and uncommon to be used. In
this
Linking Words
way, those
companies
Use synonyms
will definitely earn more profits because their
products
Use synonyms
become more recognizable and have a large number of
buyers
Use synonyms
.
For instance
Linking Words
, food
products
Use synonyms
in the U.S. often say that they are new and the only
products
Use synonyms
in the world in order to attract people’s interest and excitement to try them,
while
Linking Words
they actually can be found anywhere.
Thus
Linking Words
, if those businesses do not claim that their
products
Use synonyms
are new, they will have fewer
buyers
Use synonyms
, which is why
this
Linking Words
strategy is effective for them.
However
Linking Words
, it can lead to a downside as those
companies
Use synonyms
are dishonest about their
products
Use synonyms
to obtain more money. Their
customers
Use synonyms
will eventually realize that the items are not special and similar to other
products
Use synonyms
, which results in dissatisfaction. One business in Indonesia,
for example
Linking Words
, got numerous complaints from their
buyers
Use synonyms
as they felt disappointed about the
products
Use synonyms
that are common and even offered lower
qualities
Fix the agreement mistake
quality
show examples
.
As a result
Linking Words
, they lost their faith
to
Change preposition
in
show examples
the company, which gave the company
bad
Add an article
a bad
show examples
reputation, leading it to bankruptcy.
To conclude
Linking Words
, I consider the way of advertising
products
Use synonyms
by claiming them as new things can be beneficial for businesses.
Nevertheless
Linking Words
, it needs to be considered more since it will just result in a negative outcome,
such
Linking Words
as losing loyal
buyers
Use synonyms
, which leads to financial hardship
Submitted by hanalyaa29 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Task Achievement
Try to address both positive and negative aspects more evenly, as the prompt asks for an evaluation of whether this development is positive or negative. Balance your arguments for a more complete response.
Coherence and Cohesion
Consider using linking phrases and connectors more effectively to enhance the logical flow between paragraphs and ideas. This can help reinforce coherence throughout your essay.
Task Achievement
You provide specific examples, such as businesses in the U.S. and Indonesia, which effectively illustrate your points.
Coherence and Cohesion
Your essay includes a clear introduction and conclusion, which helps frame your argument and make your overall position easy to understand.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: