Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there are disadvantages. Discuss both views and give your opinion.

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Sponsoring
sports
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has become a common way for
companies
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to market themselves. Advocates for
this
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idea believe that
this
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can make
companies
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popular and well known while others think that there are drawbacks to
this
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. In
this
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essay, I will outline both opinions and state why I believe that
companies
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should advertise themselves in sport sponsoring.
To begin
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with, some people believe that
companies
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should be spending
money
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on sponsoring
sports
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because
this
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is a win-win situation.
Sports
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need funds to keep on going and
companies
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with benefit from the popularity of
sports
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to advertise for their goods.
For example
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, football players wear t-shirts on which some
companies
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print their logo and
consequently
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all the fans will get the same t-shirt making the advertisement go viral. The more popular the game the faster the company will be known.
On the other hand
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, opponents of
this
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idea think that
this
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is just a waste of
money
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. They believe that
companies
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can get advertised through television or street ads with way less amount of
money
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than that spent on
sports
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. The
money
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saved from sponsoring
sports
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can be spent in making attractive offers for the public.
For instance
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, a reduced price offer can attract a lot of people during the offer time. The less
money
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spent on advertisements the more attractive offers they can make. In conclusion, a growing number of
companies
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choose to advertise themselves through sponsoring
sports
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. Despite some opinions who believe there are better ways of marketing for
companies
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while spending less
money
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, I believe that
this
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is a great way of advertisement as it is done for a good cause which is supporting players and at the same time getting advantage from their popularity. In the end, it is a win-win situation.
Submitted by mariam.elmenabawy on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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