Some people think that only way to judge someone's success in business is by the amount of money they make. Is money a true indicator of success of a business? In what other ways could success in a business be measured?

Defining success in

business

may be complicated because it involves a number of factors. A segment of society is convinced that wealth is the only indicator of success. I partially agree with

this

opinion,

however

, other factors like reputation and likability should not be ignored. The following paragraphs will highlight my opinion along with relevant examples. To commence with the importance of revenues that a

business

makes,

first

and foremost, it displays that customers are ready to purchase

goods

and services.

Accordingly

, it means that the

business

idea and management are in high demand.

For instance

, a company that has a bad revenue already means that

business

is on the verge of extinction as there is no demand for it.

Secondly

, money is crucial in

business

. Because companies need to cover running costs, monthly paychecks, and etc. With insufficient funding of running costs, products' quality will decline.

On the other hand

, in the long run, any enterprise should be likeable and have a good reputation among its consumers. Take,

for example

, a company that sells

goods

on the internet with bad quality. It will have a sudden jump in sales because of high demand.

Subsequently

, will have good revenue, but for a short period of time. As soon as people use low-quality

goods

, they will write reviews discouraging others from purchasing the

goods

.

As a result

, the company will slowly get bankrupt. To conclude, revenue is crucial for the viability of an enterprise.

Nonetheless

, a long term success can be determined only by analysing its reputation and other factors as described above.