Some people think that only way to judge someone's success in business is by the amount of money they make. Is money a true indicator of success of a business? In what other ways could success in a business be measured?

Defining success in

business

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may be complicated because it involves a number of factors. A segment of society is convinced that wealth is the only indicator of success. I partially agree with

this

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opinion,

however

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, other factors like reputation and likability should not be ignored. The following paragraphs will highlight my opinion along with relevant examples. To commence with the importance of revenues that a

business

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makes,

first

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and foremost, it displays that customers are ready to purchase

goods

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and services.

Accordingly

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, it means that the

business

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idea and management are in high demand.

For instance

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, a company that has a bad revenue already means that

business

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is on the verge of extinction as there is no demand for it.

Secondly

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, money is crucial in

business

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. Because companies need to cover running costs, monthly paychecks, and etc. With insufficient funding of running costs, products' quality will decline.

On the other hand

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, in the long run, any enterprise should be likeable and have a good reputation among its consumers. Take,

for example

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, a company that sells

goods

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on the internet with bad quality. It will have a sudden jump in sales because of high demand.

Subsequently

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, will have good revenue, but for a short period of time. As soon as people use low-quality

goods

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, they will write reviews discouraging others from purchasing the

goods

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.

As a result

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, the company will slowly get bankrupt. To conclude, revenue is crucial for the viability of an enterprise.

Nonetheless

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, a long term success can be determined only by analysing its reputation and other factors as described above.