An increasing number of people are buying what they need online. What are the advantages and disadvantages for individuals and companies to shopping online ?

Nowadays, online shopping has been increasing day by day. It has many benefits to individuals, including attractive discounts and time-saving; on the other, hand
companies
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also
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have their advantages, as it has decreased the cost of building stores and increased the number of consumers.
However
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, people have to face disadvantages
such
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as fraud in online shopping and lack of shopping experiences;
moreover
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, industries
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faced its cons
such
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as marketplace saturation and being highly competitive. On the one hand, online shopping has saved time for consumers by placing the order from their place.
In addition
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, it
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offered lucrative discounts to them.
For instance
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, season-end sales and festival sales are examples where a consumer can avail of any product at a discounted price.
Furthermore
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, it has benefited manufacturing
companies
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, as it has multifold the demand by targeting global users.
Moreover
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, it has diminished the cost of opening a store and bearing expenses
such
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as rent, employees, salary, electricity bill, and several more.
Thus
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, digital shopping is profitable for both industry and individuals. On the flip side, lack of shopping experience and fraud seems to be an obstacle for people. To exemplify, many sites sell counterfeit products, and no delivery of items are among the problems faced by society.
Furthermore
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, while
companies
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also
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faced the consequences
such
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as market saturation and increased competition, online shopping allows a person to compare prices and run discounts on an item efficiently.
Therefore
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, these reasons seem to be a disadvantage to them. To conclude,
although
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shopping online has some drawbacks, its advantages outweigh its disadvantages as its advanced technology is profitable for both personal and
companies
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.

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