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Writing Samples
Band 4

“Building long term relationships with customers is essential for any sustainable business, and this applies equally to online elements of a business” (Chaffey & Ellis-Chadwick, 2012).

#term #relationships #customers #business #elements #business” #chaffey #ellis-chadwick
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Irrespective of the engaged industry and the kind of products or services offering,
customers
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 are an essential part of the
business
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 as they generate income for the company. Any
business
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 cannot even operate, continue, or exists without
customers
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.
Therefore
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,
customer
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 creations, retention, and keeping a long-lasting
relationship
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 with
customers
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 are the most important thing for
business
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 sustainability. Consumers are a self-confident group, so they can be easily moving to another vendor based on their requirements. So, it indicates the difficulty of win a new
customer
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 to the
business
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 and improving the
business
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relationship
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 with them. Generally, acquiring new
customers
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 and retaining
customers
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 are both costly. Generally, new
customer
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 acquisition required up to the cost of 25 times more than keeping an existing one.
Thus
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, it implies of keeping a long-term
business
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relationship
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 with
customers
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 will add additional bonuses by the referral
business
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 free of charge. A trustworthy/loyal
customer
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 base always leads to brand awareness, additional referrals, and increase market share. Each and all businesses are focusing to continue
business
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 via online platforms due to the prevailing marketing condition.
Hence
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, to the sustainability of
business
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 having a better long-term
customer
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 base is compulsory for them too with
this
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 highly competitive market platform.
Further
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 to that,
this
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 report elaborates what is
customer
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relationship
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 management, strategies are using to retain
customers
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, benefits, and limitations of
customer
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relationship
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 management related to the online
business
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 platform.
Submitted by prathibhaweerasinghe on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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