Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause?

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Some
people
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argue that corporate's spending amount for a marketing strategy is increasing in recently in order to attract their customers consuming products. In
this
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essay, I will analyse the major reasons for
this
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controversial issue.
Firstly
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, companies face competitors from both domestic and overseas
corporates
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. More specifically, the number of new offices rise dramatically to generate more business opportunities that can create a pressing competition among
corporates
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.
For example
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, in the past, coca group is a monopoly in selling soft drink packaging, now the market share of
this
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company was divided for different
corporates
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as pesi.
Secondly
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, state of art devices was popular for everyone who usually use for a variety of purposes like entertainment, work, study, communication, etc making a suitable condition to approach
people
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. Advertising usually exists interlacing on outstanding pages or even social media to introduce and remind their brand.
Furthermore
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, companies can use glamorous and celebrity images to grab attention and truths of goods to citizens.
Thirdly
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, large businesses have not only big allocated funding for each department, but they
also
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have promotion policies from partners and the government. In general, a huge budget of advertising campaigns can organize some charities and hire famous
people
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to receive mass coverage in reliable newspapers, which can become hot news to reach the public.
Finally
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,
people
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tend to go online shopping without travelling that making traditional selling becomes inefficient to compete with others. In
this
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situation, most businesses include big, average, small scale try to reach their target audience to get higher profits. whilst small companies have burden finance in advertising, the big ones with a high capital can pay the expenditure easily and create a special strategy to perceive the market share. In conclusion, to protect the market share or even compete with others, the company have to spend a lot of money on
a
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an
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advertising plan each year.
Otherwise
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, large
corporates
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have good reputations that always pay enormous fees for the big events, charities, advertising to encourage the sale of their products.
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Structure your answers in logical paragraphs

The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.

A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).

Stick to this essay structure:

  • Paragraph 1 - Introduction
  • Paragraph 2 - First supporting paragraph
  • Paragraph 3 - Second supporting paragraph
  • Paragraph 4 - Conclusion

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
What to do next:
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