Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause?
Some
people
argue that corporate's spending amount for a marketing strategy is increasing in recently in order to attract their customers consuming products. In this
essay, I will analyse the major reasons for this
controversial issue.
Firstly
, companies face competitors from both domestic and overseas corporates
. More specifically, the number of new offices rise dramatically to generate more business opportunities that can create a pressing competition among corporates
. For example
, in the past, coca group is a monopoly in selling soft drink packaging, now the market share of this
company was divided for different corporates
as pesi. Secondly
, state of art devices was popular for everyone who usually use for a variety of purposes like entertainment, work, study, communication, etc making a suitable condition to approach people
. Advertising usually exists interlacing on outstanding pages or even social media to introduce and remind their brand. Furthermore
, companies can use glamorous and celebrity images to grab attention and truths of goods to citizens. Thirdly
, large businesses have not only big allocated funding for each department, but they also
have promotion policies from partners and the government. In general, a huge budget of advertising campaigns can organize some charities and hire famous people
to receive mass coverage in reliable newspapers, which can become hot news to reach the public. Finally
, people
tend to go online shopping without travelling that making traditional selling becomes inefficient to compete with others. In this
situation, most businesses include big, average, small scale try to reach their target audience to get higher profits. whilst small companies have burden finance in advertising, the big ones with a high capital can pay the expenditure easily and create a special strategy to perceive the market share.
In conclusion, to protect the market share or even compete with others, the company have to spend a lot of money on a
advertising plan each year. Change the article
an
Otherwise
, large corporates
have good reputations that always pay enormous fees for the big events, charities, advertising to encourage the sale of their products.Submitted by nguyetduong549 on
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Structure your answers in logical paragraphs
The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.
A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).
Stick to this essay structure:
- Paragraph 1 - Introduction
- Paragraph 2 - First supporting paragraph
- Paragraph 3 - Second supporting paragraph
- Paragraph 4 - Conclusion
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