Large businesses have big budgets for marketing and promotion and as result, people gravitate towards buying their products. What problems does this cause?

Big corporations and international

brands

spend a large sum of money on marketing and advertising.

Consequently

,

people

tend to buy their

products

while small local

businesses

fail to reach potential customers.

This

can lead to some serious problems;

such

as the closure of local

businesses

, unemployment and the monopoly in the market. There are a few steps that can be adopted to address

this

issue and motivate

people

to buy local

products

. Naturally, consumers prefer to buy

products

that were consciously and unconsciously promulgated to their minds by large

brands

. Due to

this

, many local

businesses

, even with their quality

products

, cannot attract customers. The dominance of international

brands

thus

ruins local business entities. As a consequence, many small local companies run out of business, and it can make thousands of

people

unemployed.

Moreover

, creative and deceptive advertisements and marketing policies of big players create a monopoly in the market which traps many consumers in believing that bigger

brands

mean prestige and quality.

For instance

, the dominance of international clothing and fashion

brands

had swept away many local

businesses

in many Asian countries, including mine, and money spent on advertisement played a big role here. To encourage

people

to purchase local

products

, some measures should be taken into account. The government should strictly monitor and ban any deceptive and illusory advertisements from the mass media.

Besides

,

people

should compare product quality before purchasing from shops, and the shop owners should be encouraged to shelf local

products

along with the branded

products

.

Furthermore

, authorities should rate and review any product and disclose it to the public.

Finally

, local product manufacturers should be financially supported by the banks and the government as they are helpful for the economic progress of a country. To conclude, the absolute dominance of large

businesses

can have many negative effects that can damage the market and economy of a country. A solution to

this

problem is systematising local markets and creating a closely integrated system that can have an effective outcome.