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Writing Samples
Band 7

Large businesses have big budgets for marketing and promotion and as result, people gravitate towards buying their products. What problems does this cause?

#businesses #budgets #promotion #people #gravitate #products
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Big corporations and international
brands
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 spend a large sum of money on marketing and advertising.
Consequently
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,
people
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 tend to buy their
products
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 while small local
businesses
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 fail to reach potential customers.
This
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 can lead to some serious problems;
such
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 as the closure of local
businesses
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, unemployment and the monopoly in the market. There are a few steps that can be adopted to address
this
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 issue and motivate
people
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 to buy local
products
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. Naturally, consumers prefer to buy
products
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 that were consciously and unconsciously promulgated to their minds by large
brands
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. Due to
this
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, many local
businesses
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, even with their quality
products
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, cannot attract customers. The dominance of international
brands
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thus
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 ruins local business entities. As a consequence, many small local companies run out of business, and it can make thousands of
people
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 unemployed.
Moreover
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, creative and deceptive advertisements and marketing policies of big players create a monopoly in the market which traps many consumers in believing that bigger
brands
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 mean prestige and quality.
For instance
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, the dominance of international clothing and fashion
brands
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 had swept away many local
businesses
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 in many Asian countries, including mine, and money spent on advertisement played a big role here. To encourage
people
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 to purchase local
products
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, some measures should be taken into account. The government should strictly monitor and ban any deceptive and illusory advertisements from the mass media.
Besides
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,
people
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 should compare product quality before purchasing from shops, and the shop owners should be encouraged to shelf local
products
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 along with the branded
products
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.
Furthermore
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, authorities should rate and review any product and disclose it to the public.
Finally
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, local product manufacturers should be financially supported by the banks and the government as they are helpful for the economic progress of a country. To conclude, the absolute dominance of large
businesses
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 can have many negative effects that can damage the market and economy of a country. A solution to
this
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 problem is systematising local markets and creating a closely integrated system that can have an effective outcome.
Submitted by ahmad.alkhaldi on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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