Large business has big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
In recent times, a big portion of each company's budget has been invested in marketing and promotion.
This
has certainly been beneficial for larger activities, whose sales have increased dramatically. Linking Words
However
, there are problems that are caused by Linking Words
this
monopoly of big businesses, and I'm going to discuss them in Linking Words
this
essay, as well as ways to solve them.
One of the biggest issues caused by marketing procedures is that local shops are being overshadowed by larger shops. In fact, to be able to advertise your products on social media as well as billboards, Linking Words
for example
, you have to invest large sums of money on promotion, and local activities definitely cannot do that. Linking Words
Moreover
, it's clear that most people, especially teens, are going to buy brands that are hugely known, Linking Words
instead
of others that are smaller and less known. Linking Words
For instance
, in the Linking Words
last
few years, websites for clothes Linking Words
such
as Shein have become really popular thanks to their marketing strategies, and nobody can really compete with them now that everybody knows who they are.
On the other side, small businesses should be helped and people should be encouraged to buy from them. To do so, there should be discounts or events that could attract more people, because right now most adults really value the cost of what they are buying. Especially because of the pandemic, lots of stores have suffered economically, but others have suffered as well, so discounts could be helpful. Linking Words
For example
, in my town around Christmas, there was Linking Words
this
huge event, and if you bought something from small stores, you had the opportunity to win a prize, and I think that's a wonderful idea.
In conclusion, surely right now we are encouraged to buy from big chains, whose products are highly advertised, Linking Words
although
small stores' sales have decreased because of it so there should be events and discounts that could help them gain new clients.Linking Words
Submitted by enzo.basile1 on
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