In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Businesses nowadays usually advertise to show that there are some new strengths in their
products
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.
This
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phenomenon is caused by a common belief that many
consumers
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tend to be attracted by cutting-edge things in the market.
However
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, I will argue that there are pros and cons
in
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to
show examples
this
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advertisement
style
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. Catching as many
consumers
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’ attentions as possible for a short time by advertisements can be easy-going if some innovative merits to
consumers
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are intensely exposed. Specifically, everyday necessities
such
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as food
products
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are frequently promoted concerning more beneficial ingredients for health.
For instance
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, a lot of advertising related to high-calcium or low-fat milk
products
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has steadily contributed to tons of the
products
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’ sales by emphasizing the newly developed nutrition.
As a result
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of
this
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successful performance,
in particular
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, the advertisement
style
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has achieved enormous popularity. Informing distinctive points of certain
products
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, compared to others, can give more options for
consumers
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, whereas every advertisement can
similarly
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appeal to
consumers
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. For one, thanks to the diverse new ones in ads, even children get to compare new brands before purchasing them.
However
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,
this
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style
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is often too prevalent to catch
consumers
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’ sights
in
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to
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some extent; The more businesses follow the ad
style
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, the fewer people pay attention to the
products
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due to their banality. In reality, retro trends in ads, as well as media without new points, are getting popular among the younger generation worldwide. In a nutshell, emphasizing that
products
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’ new strength in ads is because there is a sort of stereotype that came from certain successful experiences. Despite the benefit for
consumers
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that the advertising
style
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has offered flourishing information about
products
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, I cannot help denying the way is recently losing
consumers
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’ interests.
Submitted by redrock1980 on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

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Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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