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Band 6.5

In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#business #emphasise #products #development
Businesses nowadays usually advertise to show that there are some new strengths in their
products
.
This
 phenomenon is caused by a common belief that many
consumers
 tend to be attracted by cutting-edge things in the market.
However
, I will argue that there are pros and cons
in
Change preposition
to
show examples
this
 advertisement
style
. Catching as many
consumers
’ attentions as possible for a short time by advertisements can be easy-going if some innovative merits to
consumers
 are intensely exposed. Specifically, everyday necessities
such
 as food
products
 are frequently promoted concerning more beneficial ingredients for health.
For instance
, a lot of advertising related to high-calcium or low-fat milk
products
 has steadily contributed to tons of the
products
’ sales by emphasizing the newly developed nutrition.
As a result
 of
this
 successful performance,
in particular
, the advertisement
style
 has achieved enormous popularity. Informing distinctive points of certain
products
, compared to others, can give more options for
consumers
, whereas every advertisement can
similarly
 appeal to
consumers
. For one, thanks to the diverse new ones in ads, even children get to compare new brands before purchasing them.
However
,
this
style
 is often too prevalent to catch
consumers
’ sights
in
Change preposition
to
show examples
 some extent; The more businesses follow the ad
style
, the fewer people pay attention to the
products
 due to their banality. In reality, retro trends in ads, as well as media without new points, are getting popular among the younger generation worldwide. In a nutshell, emphasizing that
products
’ new strength in ads is because there is a sort of stereotype that came from certain successful experiences. Despite the benefit for
consumers
 that the advertising
style
 has offered flourishing information about
products
, I cannot help denying the way is recently losing
consumers
’ interests.
Submitted by redrock1980 on

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  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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