In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days, lots of companies prefer to advertise their
goods
that are new in many kinds.
This
essay will discuss why they often promote their product as a new one and it has advantages.
To begin
with, many firms usually claim their
products
are modern because they have expected the customers will spend money on their
goods
.
In other words
, It is strategies that can make attractive items and people believe them.
For instance
,
last
year when the head manager of Apple "Tim cook" said that the new 12 iPhones have the latest technologies and he repeated the function of new technologies every ten minutes.
Then
, audiences are extremely interested in the new iPhone.
In addition
, the power of advertising, especially promoting new functions, can make other businesses want to compete with them. As the result, they try to find a new way to promote and develop their
products
On the other hand
, there are
also
advantages of telling new things about their
goods
.
Firstly
, when purchasers confuse the same
products
from different firms, it is easy to decide what they are going to choose.
For example
, my mom usually has tons of choices when she goes to the department store but when she hears the sound of advertising about the new function, she selects those items from the advertisement.
Furthermore
, businesses that desire to promote their
products
need to have modern benefits to attract much more buyers.
That is
why they have the inspiration to update their
goods
. In conclusion, the reason why companies advertise a new in some way, again and again, is that they want to attract clients.
However
, it has positive aspects that help shoppers easily select attractive
goods
and lead to the development of
products
.
Submitted by M&K on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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