In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

In
this
decade, most
companies
promote their
goods
as special and unprecedented
products
such
as in light of the technology or the
design
.
Therefore
, it is because
companies
want to show how special
products
they have through advertising, which can promote the appearance of the business. In my opinion, I think it is a positive development. Doing
this
can increase the
profit
and value of
products
, and it can attract
customers
’ interest.
Firstly
, some
businesses
believe that if their
goods
are extraordinary,
customers
might regard them as an incredible company.
For example
, when the
companies
of mobile phones start thinking about producing a new product, most of them might
first
consider regarding the newest technology which is never used by other mobile phones’
companies
. For
this
reason, the company’s image in
customers
’ eyes seems to be the pioneer of that technology.
Secondly
,
in addition
to improving their images, advertising can attract new
customers
by presenting new things in the
goods
. It is common that buyers are likely to purchase
products
that are interesting, so the method that
companies
present how different their
products
compare to those of rival
companies
is one of the beneficial ways to attract more buyers.
Thirdly
, when it comes to a
profit
, it is apparent that the more
customers
buy
goods
, the higher
businesses
reap a
profit
.
Moreover
, the value of
products
simultaneously increases. Some
businesses
employ the tactic which focuses on the advertisement the most for advancing their
products
’ value.
For instance
, the
design
might be improved from the ordinary
design
to an appealing
design
that is
more appropriate with
companies
’ images than that in the past. In conclusion, it can be seen that numerous
businesses
turn to promote
goods
by presenting something new. There are various benefits from doing the method which is written in the previous sentence
such
as enhancing
businesses
’ appearance, increasing the
profit
and attracting new
customers
.
As a result
, it is a positive development.
Submitted by 00x on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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