in their advertising, businesses nowdays usually emphasise that their products are new in some way. why is this? do you think is a positive or negative development?

In recent days, many
companies
have used advertisements to claim new properties in their
products
. In the following paragraphs, the reason for
this
matter and both positive and negative developments will be outlined before reaching my opinion.
To begin
, it is true that
companies
nowadays use ever more sophisticated and attractive advertisements to attract their consumers.
For instance
, skincare businesses always claim that their
products
have some new components which will boost the moisture on users' faces or decrease wrinkles from ageing.
Furthermore
, they insist that their new ingredients have been proven in reliable labs, so the customers might be persuasively convinced. Most people always trust in these claims and buy their
products
finally
. On the one hand, the allegations from those
companies
have brought a benefit to communities since individuals are keen to understand whether the
companies
' claims are true or false.
For example
, some beauty bloggers with comprehensive knowledge about chemical components might be interested in these effects. They decide to look into all research related to those ingredients and if it is true, they will review on their blogs about
this
new succession.
However
, if it is a false claim, they will inform and warn others to avoid these
products
.
On the other hand
, customers who already buy new
products
without deliberation might encounter negative effects. Take skincare as an example, buyers might encounter irritation as their claims are unreal. If someone has a heavy allergy, etc. they will face dramatic effects that are directly to their health.
Overall
, the reason why businesses need to emphasise is they want to convince their customers to buy their
products
. In my opinion, it brings positives to
the
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society
due to
the fact that even the
companies
allege their new technologies. Some intellectuals will
finally
come out and disclose the truth of it. If it is true, we still can have our trust in them, but if it is false they can inform others about those
products
.
Submitted by nnatthinee on

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coherence cohesion
Aim to make your essay more concise by avoiding repetition and focusing on clear, succinct points.
task achievement
Consider diversifying your vocabulary to include a wider range of expressions and synonyms, enhancing the sophistication of your writing.
task achievement
Include a more explicit personal opinion or conclusion, making sure it's clearly emphasized, to strengthen your argument.
coherence cohesion
You've effectively structured your essay with a clear introduction, body paragraphs, and a conclusion, which makes it easy to follow.
task achievement
Your use of examples, especially relating to skincare, helps illustrate your points more vividly.
coherence cohesion
The balanced discussion on both positive and negative impacts adds depth to your analysis, providing a comprehensive view on the issue.

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