In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In the new globalized and accelerated world where businesses of all types are competing for being the

first

in the market and with so many obstacles to encounter, the novelty is what most draws the attention of the public. People want something new that differentiates them from other similar products and

thus

provide consumers with high status. I believe that considering the modern circumstances, positioning a brand under the spotlight has become increasingly difficult for several organizations in the world. The contemporary marketing strategies have been developing according to the modern era, it is not the same to advertise a new product to a 40-year-old that to an 18-year-old teenager because the interest will be different. Take technological companies as an example, everyone is manufacturing fast new computers which can perform several tasks at a minimum time without sacrificing battery life, what consumers look into after purchasing a new machine is that it is the newest and that it can fulfil the specific requirements of the user. The only manner that big tech companies can sell their products is to assure that they are the most recent models. While

this

could be a positive feature in modern times, considering that we are more influenced by marketing than before, the tendency has negative effects. Society could look after the most recent model but that does not mean that they are purchasing the best for their unique necessities. An excellent example of

this

development is the smartphone produced by the company Apple, there is no doubt that the gadget is a great device and has all the requirements that a good cellphone requires.

Nevertheless

, every year the company releases a new one with almost no differences from the previous version claiming that it is the most recent and the finest,

as a result

, everyone buys it without

further

research. All things considered, I do not think that, in general, business and marketing developments are negative. The public is the one with the responsibility of making smart decisions when shopping. I have the firm belief that no progress is neither positive nor negative, the real impact will always rely on social behaviour.