One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion?

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Advertising is considered necessary for the introduction of a
product
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in a market. Advertising is displayed in various manners, either through the use of billboards or magazines or the most common medium being advertising through television. Many of these advertisements are aired when
children
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return from school. Whilst, some believe that
this
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should be banned, others believe that it should remain. I believe that
adverts
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after school hours should be allowed to continue, and will substantiate my reasoning in the course of
this
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essay. Every manufacturer or promoter has the right to promote their
product
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, as
this
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is a free market. The main idea of
such
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announcements is to bring to the public's attention that
this
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sort of
product
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is available in the market.
Therefore
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, if these bulletins are displayed during hours when there is less viewership, it does not meet the requirement of voicing the advert.
For example
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, Asianet is the major news distributor in Kerala, and during every news announcement, they display at least 20 minutes of advertisements. Now
although
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many of these notices are very compelling, they take up a lot of time.
However
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, the channel has the right to display the ads because the promoters have paid for
this
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air time.
On the other hand
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, some argue that
this
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continuous bombardment of
adverts
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during these hours, will end up making the
children
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obsessed with the
product
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, and thereby they will pester their parents to purchase that particular
product
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. They may not even require the
product
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, but since the commercial is thrown at them multiple times in a day, it tends to stick in their minds, and
therefore
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it results in unwanted purchasing. In conclusion, whilst I believe the promotion of
adverts
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can tend to lead school
children
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to request their parents for unwanted products, I still believe that promoters have the right to encourage their products through the use of
adverts
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on the telly. Alternately, it must be pointed out that
although
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these displays may create unwanted urges to buy a
product
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, at the end of the day, it is the parent who makes the final decision. So even if the
children
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have a craving for the
product
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advertised, it is the parent's responsibility to put their foot down when required.
Submitted by Nigelvictorlawrence on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
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Topic Vocabulary:
  • targeted advertising
  • consumerism
  • vulnerable demographic
  • cognitive development
  • marketing ethics
  • parental supervision
  • regulatory measures
  • consumer habits
  • materialism
  • ad literacy
  • purchasing power
  • manipulative tactics
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