One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion?

Advertising is considered necessary for the introduction of a

product

in a market. Advertising is displayed in various manners, either through the use of billboards or magazines or the most common medium being advertising through television. Many of these advertisements are aired when

children

return from school. Whilst, some believe that

this

should be banned, others believe that it should remain. I believe that

adverts

after school hours should be allowed to continue, and will substantiate my reasoning in the course of

this

essay. Every manufacturer or promoter has the right to promote their

product

, as

this

is a free market. The main idea of

such

announcements is to bring to the public's attention that

this

sort of

product

is available in the market.

Therefore

, if these bulletins are displayed during hours when there is less viewership, it does not meet the requirement of voicing the advert.

For example

, Asianet is the major news distributor in Kerala, and during every news announcement, they display at least 20 minutes of advertisements. Now

although

many of these notices are very compelling, they take up a lot of time.

However

, the channel has the right to display the ads because the promoters have paid for

this

air time.

On the other hand

, some argue that

this

continuous bombardment of

adverts

during these hours, will end up making the

children

obsessed with the

product

, and thereby they will pester their parents to purchase that particular

product

. They may not even require the

product

, but since the commercial is thrown at them multiple times in a day, it tends to stick in their minds, and

therefore

it results in unwanted purchasing. In conclusion, whilst I believe the promotion of

adverts

can tend to lead school

children

to request their parents for unwanted products, I still believe that promoters have the right to encourage their products through the use of

adverts

on the telly. Alternately, it must be pointed out that

although

these displays may create unwanted urges to buy a

product

, at the end of the day, it is the parent who makes the final decision. So even if the

children

have a craving for the

product

advertised, it is the parent's responsibility to put their foot down when required.