Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Society has been facing several challenges regarding fast technological development and industrialization,

one

of the consequences of

this

situation is the modernization of the marketing strategies that

companies

are using to galvanize consumers to buy their products. While some people argue that advertising is becoming more convincing, others claim that since there are plenty of them, they are losing their convincing effect. In

this

essay, we will discuss both views and I will provide my personal opinion on the topic.

First

and foremost, no

one

can deny that the persuading techniques

companies

have been using through the years have a strong impact on society. Modern marketing has evolved to the new technological era and now it has the possibility to target specific audiences knowing their needs. Because of the evolution of machine learning and data science, big organizations provide important feedback from social media and website users to corporations, so they can use

this

information to create announcements for individual consumption.

For instance

, drawing from my experience, there was

one

time when I was planning to buy a set of headphones. I look online at the specifications of three options I had in mind and online reviews of their features,

one

day later Sony and Bose sent me recommendations of their sound equipment to my email. I was convinced by

one

of the

companies

and purchase their product

instead

of the three other options,

this

algorithmic situation has been of great impact on the consumer's decisions, especially at

this

time.

On the other hand

, because there are plenty of similar products in the market, the innovation in the announcement techniques had encountered certain difficulties. Citizens now can look at different specifications of their selected products,

thus

,

companies

need to innovate in their marketing.

Consequently

, the impact of the

first

impressions is becoming weaker through the years. Because of the popularity of social media and online shopping, advertising has become something ordinary and annoying. As an example, a consumer can watch between five and ten ads on their cellphones while travelling on the bus, I am sure that of all of those, we only pay attention to

one

or two that are of our interest, others are just disturbing us. All things considered, I strongly believe that

companies

have a serious problem creating innovative ads for society,

however

, I

also

think that the science of marketing has evolved

accordingly

to modern human interaction with brands, and

therefore

, the creation of specialized ads is

one

of the reasons we are tempted to buy things that sometimes we do not need. Big organizations. In the future, humans will continue to develop necessities that are difficult for brands to overtake but, for years, competition has been what makes everyone better.