Society has been facing several challenges regarding fast technological development and industrialization,
of the consequences of
situation is the modernization of the marketing strategies that
are using to galvanize consumers to buy their products. While some people argue that advertising is becoming more convincing, others claim that since there are plenty of them, they are losing their convincing effect. In
essay, we will discuss both views and I will provide my personal opinion on the topic.
and foremost, no
can deny that the persuading techniques
have been using through the years have a strong impact on society. Modern marketing has evolved to the new technological era and now it has the possibility to target specific audiences knowing their needs. Because of the evolution of machine learning and data science, big organizations provide important feedback from social media and website users to corporations, so they can use
information to create announcements for individual consumption.
, drawing from my experience, there was
time when I was planning to buy a set of headphones. I look online at the specifications of three options I had in mind and online reviews of their features,
day later Sony and Bose sent me recommendations of their sound equipment to my email. I was convinced by
of the
and purchase their product
of the three other options,
algorithmic situation has been of great impact on the consumer's decisions, especially at
time.
, because there are plenty of similar products in the market, the innovation in the announcement techniques had encountered certain difficulties. Citizens now can look at different specifications of their selected products,
,
need to innovate in their marketing.
, the impact of the
impressions is becoming weaker through the years. Because of the popularity of social media and online shopping, advertising has become something ordinary and annoying. As an example, a consumer can watch between five and ten ads on their cellphones while travelling on the bus, I am sure that of all of those, we only pay attention to
or two that are of our interest, others are just disturbing us.
All things considered, I strongly believe that
have a serious problem creating innovative ads for society,
, I
think that the science of marketing has evolved
to modern human interaction with brands, and
, the creation of specialized ads is
of the reasons we are tempted to buy things that sometimes we do not need. Big organizations. In the future, humans will continue to develop necessities that are difficult for brands to overtake but, for years, competition has been what makes everyone better.