An increasing number of people are buying what they need online. what are advantage and disadvantage for both individual and companies to shopping online?

With globalisation and the advancement of technology and the internet, many people are migrating from traditional shopping centres to online stores for purchasing

products

. In

this

essay, we shall look at the advantages and disadvantages online shopping poses for both the individual and companies selling

products

online.

First

, let us take a look from the point of view of the customer. For starters, they will have access to millions of

products

irrespective of their locality, and they do not need to leave their house for making a buy.

Furthermore

, they can avoid the hassle of traffic and crowds.

On the other hand

, the fact that there will be a delay in delivery. Online platforms usually have a 7 day delivery period, but if there is any festival or strike in your locality, there will always be a

further

delay. Online shopping has seen a rise in online fraudsters, who put out promotions for

products

for ridiculously low prices, which attract customers.

Moreover

, the fact that buyers cannot physically touch the

products

means, there is a good chance the

product

selected on the website, and the one received may be different.

For instance

, during the COVID pandemic, sales on online platforms have skyrocketed.

Last

week itself, I had a friend who purchased black running shoes, and it took close to 15 days to deliver because of a local strike in her city. When the

product

finally

arrived, she received pink running shoes. Online shopping

also

has its own sets of pros and cons from a company point of view. On one hand, the company selling the

product

does not require sales staff to sell a

product

, and they do not spend on utilities

such

as rent and electricity because they don't have a physical location for the store.

Besides

this

, there is no need to hold several warehouses in different locations to hold the

products

which they are selling. That being said, companies need to invest more in the delivery system to meet the rapid requirement from customers. They

also

need to create and maintain a fully functioning website that will be accessed any time during the day, and

therefore

any delay in response will cause hampers a shopper's experience resulting in complaints.

Lastly

, they need to make an effective impact in trying to apprehend fraudsters from using their sites for malicious purposes. In conclusion, with the advancement of technology, digital shopping is going to increase shortly, but e-commerce platforms still face a greater amount of fraud, so the companies must do their part to rid their site of

this

, to keep customer loyalty.