In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising is a huge part of the media culture nowadays, leaving a lot of impact on customers. These days, it is a common practice for companies to try to stand out with the innovation of their products while advertising.

This

essay will discuss

what

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the reasons for that may be and explain why

this

is a rather negative situation. Making a large profit is vital to owning a business, so companies are constantly looking for ways to do

this

through advertising. It is a natural assumption to think that customers will opt for a more innovative

product

, as we live in a rapidly advancing world.

This

may be one of the reasons why businesses advertise the new things their goods can offer.

Furthermore

, a

product

emphasised as more innovative or upgraded in some way may make a company stand out amongst its competitors. Not only does

this

provide more opportunities for income, but it builds a better name for the company in the world of business. In my view, the constant emphasis on what is new in a

product

has more drawbacks than advantages.

Firstly

,

such

advertising costs a lot of money, which can be invested in the actual quality of the

product

instead

.

For example

, lots of people have been

mislead

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misleading

misled

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by commercials showcasing an item as very innovative, while it is actually nothing special.

This

brings us to the other argument, which is about the exaggeration of the advancement of the

product

that comes with putting the focus on it. In an attempt for their goods to stand out on the market, businesses often overpraise how innovative they are,

thus

failing to meet the expectations of the customers. To summarise, the advertising of a

product

is crucial to how successful it will be on the market.

However

, companies need to be careful not to exaggerate too much when emphasising

on

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the innovation of their goods.