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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Advertising is a huge part of the media culture nowadays, leaving a lot of impact on customers. These days, it is a common practice for companies to try to stand out with the innovation of their products while advertising.
This
 essay will discuss
what
Correct pronoun usage
apply
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the reasons for that may be and explain why
this
 is a rather negative situation. Making a large profit is vital to owning a business, so companies are constantly looking for ways to do
this
 through advertising. It is a natural assumption to think that customers will opt for a more innovative
product
, as we live in a rapidly advancing world.
This
 may be one of the reasons why businesses advertise the new things their goods can offer.
Furthermore
, a
product
 emphasised as more innovative or upgraded in some way may make a company stand out amongst its competitors. Not only does
this
 provide more opportunities for income, but it builds a better name for the company in the world of business. In my view, the constant emphasis on what is new in a
product
 has more drawbacks than advantages.
Firstly
,
such
 advertising costs a lot of money, which can be invested in the actual quality of the
product
instead
.
For example
, lots of people have been
mislead
Change the verb form
misleading
misled
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 by commercials showcasing an item as very innovative, while it is actually nothing special.
This
 brings us to the other argument, which is about the exaggeration of the advancement of the
product
 that comes with putting the focus on it. In an attempt for their goods to stand out on the market, businesses often overpraise how innovative they are,
thus
 failing to meet the expectations of the customers. To summarise, the advertising of a
product
 is crucial to how successful it will be on the market.
However
, companies need to be careful not to exaggerate too much when emphasising
on
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the innovation of their goods.
Submitted by galya.1972 on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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