In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Advertising is a huge part of the media culture nowadays, leaving a lot of impact on customers. These days, it is a common practice for companies to try to stand out with the innovation of their products while advertising.

This

essay will discuss

what

Correct pronoun usage

apply

show examples

the reasons for that may be and explain why

this

is a rather negative situation. Making a large profit is vital to owning a business, so companies are constantly looking for ways to do

this

through advertising. It is a natural assumption to think that customers will opt for a more innovative

product

, as we live in a rapidly advancing world.

This

may be one of the reasons why businesses advertise the new things their goods can offer.

Furthermore

, a

product

emphasised as more innovative or upgraded in some way may make a company stand out amongst its competitors. Not only does

this

provide more opportunities for income, but it builds a better name for the company in the world of business. In my view, the constant emphasis on what is new in a

product

has more drawbacks than advantages.

Firstly

such

advertising costs a lot of money, which can be invested in the actual quality of the

product

instead

For example

, lots of people have been

mislead

Change the verb form

misleading

misled

show examples

by commercials showcasing an item as very innovative, while it is actually nothing special.

This

brings us to the other argument, which is about the exaggeration of the advancement of the

product

that comes with putting the focus on it. In an attempt for their goods to stand out on the market, businesses often overpraise how innovative they are,

thus

failing to meet the expectations of the customers. To summarise, the advertising of a

product

is crucial to how successful it will be on the market.

However

, companies need to be careful not to exaggerate too much when emphasising

Change preposition

apply

show examples

the innovation of their goods.

Submitted by galya.1972 on Tue Nov 02 2021

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Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

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8Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
3Grammar mistakes
 

4 paragraphs

317 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Countries are becoming more and more similar because people are able to buy the same products anywhere in the world. Do you think this is a positive or negative development?

Some people claim that not enough of the waste from homes is recycled. They say that the only way to increase recycling is for governments to make it a legal requirement. To what extent do you think laws are needed to make people recycle more of their waste?

The plans below show a student room for two people and a student room for one person at an Australian university.

We cannot help everyone in the world that needs help, so we should only be concerned with our own communities and countries. To what extent do you agree or disagree with this statement?

In some countries owning a home rather than renting one is very important for people. Why this might be the case? Do you think this is positive or negative feedback?