In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent days, consumers have had many choices of goods that are often promoted as innovative and superior

products

by manufacturers and suppliers. Aside from that, there are a variety of motivations that will be discussed later. Personally, I am convinced that it has more benefits than drawbacks in both the manufacturing and consumer

market

. It is undeniable that the

market

is becoming competition intensity and innovation is nuclear of achieving sustainable profit growth for any business. People shift their purchasing habits gradually from seeking a long-lasting product to pursuing a grand one with cutting-edge technology.

As a result

, a business always aims to build its image as an innovative enterprise and use it as a competitive advantage in order to retain existing customers and acquire new

market

share.

For instance

, Apple Inc. is the most well-known representative of an innovation pioneer in the high-end

market

. They introduce a new version of their existing

products

with only a few changes in designs or only a new feature twice a year despite the fact that those

products

typically have a life cycle of 5 to 10 years.

However

, their

products

are always sought after by billions of Apple’s fans all over the world. On the one hand, while encouraging the consuming demand by continuing to introduce new initiative

products

, it is criticized for promoting a spending lifestyle that leads people to spend more than their true needs. The consequences are not only high inflation, which may have a negative impact on the economy as a whole but

also

a waste of resources, which will destroy our environment in a long-sight view if there is no appropriate solution is provided.

On the other hand

, it is more convincible that the rapidly changing manufacturing will benefit the economy as a whole. It is proven in history that every breakthrough development was usually a result of a specific

revolution

For instance

, the industrial

revolution

, which released people from manual agriculture or corporate

revolution

, which enabled mass production.

This

time, with innovation leading, I believe that a technology

revolution

will be announced shortly and will impact widely and deeply on our economy and society worldwide. In conclusion, it is a fact that companies are building novelty for their

products

for reasonable reasons. Regardless of some disadvantages, there are more advantages in terms of development.

Submitted by diepthuong222 on Wed Nov 10 2021

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Support ideas with relevant, specific examples

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Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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6Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

5 paragraphs

389 words

7.00

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

Your Overseas friend has invited you to visit his country. You are planning to visit him. Write a letter to your friend, In your letter. •Thank him for the invitation & accept the invitation. •Write detail about your visit. •Briefly describe what you want to do there

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The best way to solve the world’s environmental problem is to increase the price of fuel. To what extent do you agree or disagree with this statement? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In some countries, private cars are now banned from certain city centers. What are advantages of such system and do you think this is something that most cities should adopt.