In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In recent days, consumers have had many choices of goods that are often promoted as innovative and superior
products
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by manufacturers and suppliers. Aside from that, there are a variety of motivations that will be discussed later. Personally, I am convinced that it has more benefits than drawbacks in both the manufacturing and consumer
market
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. It is undeniable that the
market
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is becoming competition intensity and innovation is nuclear of achieving sustainable profit growth for any business. People shift their purchasing habits gradually from seeking a long-lasting product to pursuing a grand one with cutting-edge technology.
As a result
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, a business always aims to build its image as an innovative enterprise and use it as a competitive advantage in order to retain existing customers and acquire new
market
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share.
For instance
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, Apple Inc. is the most well-known representative of an innovation pioneer in the high-end
market
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. They introduce a new version of their existing
products
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with only a few changes in designs or only a new feature twice a year despite the fact that those
products
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typically have a life cycle of 5 to 10 years.
However
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, their
products
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are always sought after by billions of Apple’s fans all over the world. On the one hand, while encouraging the consuming demand by continuing to introduce new initiative
products
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, it is criticized for promoting a spending lifestyle that leads people to spend more than their true needs. The consequences are not only high inflation, which may have a negative impact on the economy as a whole but
also
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a waste of resources, which will destroy our environment in a long-sight view if there is no appropriate solution is provided.
On the other hand
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, it is more convincible that the rapidly changing manufacturing will benefit the economy as a whole. It is proven in history that every breakthrough development was usually a result of a specific
revolution
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.
For instance
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, the industrial
revolution
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, which released people from manual agriculture or corporate
revolution
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, which enabled mass production.
This
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time, with innovation leading, I believe that a technology
revolution
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will be announced shortly and will impact widely and deeply on our economy and society worldwide. In conclusion, it is a fact that companies are building novelty for their
products
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for reasonable reasons. Regardless of some disadvantages, there are more advantages in terms of development.
Submitted by diepthuong222 on

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  • take, for example

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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