During the
last
decade, the advertising industry has grown by leaps and bound. The group of individuals believe that
advertisements
help the society in buying the goods they need,
however
, other's reckon that commercial ads ,nowadays, not only become ordinary for
people
but they
also
start to ignore them. I, for one, firmly stand with the latter notion as
people
do not give much attention to tv ads and bulletins.
This
disquisition will discuss both these views in the following paragraphs along with my perspective.
To commence with, the section of society that believes that
advertisements
play a vital role in
people
lives can be attributed to the fact that
advertisements
act as a means for introducing a new
product
in a market.
This
will be used to aware
people
of the
product
which will help them in making a better choice for themselves.
Additionally
,
advertisements
also
provide adequate knowledge about the description of products1
such
as price, size, quality, weight and so on which will help the customer from any misleading and exploitation from retailers.
For example
, according to a recent study by Maybelline, 70% of customers are satisfied with their buying through
advertisements
for making a better cosmetic choice for themselves.
Therefore
,
advertisements
,somehow, help the
people
in making a decision before spending money.
However
,
although
advertisements
help some
people
in their shopping, there are other groups of
people
, including me, which seems at
advertisements
as ordinary promotion of products and do not pay any concern towards them. It is because most of the
advertisements
provide false knowledge about the
product
just to attract the customers to raise their profits.
Moreover
, companies hired film stars and celebrities to promote their business in order to influence their fan following. The scenario has changed now as
people
become educated and come over the reality of these
advertisements
. Take an example of fair and lovely which is advertised by a big star Anushka Sharma for whitening the colour of skin which is actually just a skin moisturizer. So,
people
usually ignore
such
kinds of
advertisements
, despite being telecasted on tv, newspaper and radio over and over again.
To conclude,
although
advertisements
is a good means of presenting a
product
in the market, exploited information and the greediness of sponsors are the facts due to which
people
ignore them.