The number of advertisements for charities on television and the internet seems to be increasing. What is causing this ? Is this a positive or negative development ? Give reasons for your answer & include any relevant examples from your knowledge or experience.

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It is notorious how many charities are choosing to advertise their activities on mass media, particularly on
television
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. Some are wondering the reason behind
this
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situation, as well as if it is a positive or negative development. The origin and implications of the late surge of T.V
charity
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commercials will be analyzed here. It is well established the most popular mass communication media is
television
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.
For example
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, we can confidently say
this
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based on the fact every household owns at least one, in many cases more than that.
Therefore
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, with one advertisement
charity
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organisations
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can reach a large number of people.
Consequently
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,
television
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spots have become the most popular method of publicity among these
organisations
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. Communities with a strong support network and enough resources from their government will not need to rely on these
organisations
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.
For instance
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, a thriving population should have fewer charities soliciting.
Hence
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seeing more advertisements means the population is not being aided by the authorities enough. Admittedly, seeing more
charity
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spots on
television
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is a negative reflection of the community's status and its government's performance.
As a
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result
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,result
show examples
we can say that seeing fewer advertisements is positive. In conclusion, it is no surprise that charities are choosing
television
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to gain more donations as it represents the soundest financial choice.
Nevertheless
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, seeing more
organisations
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asking for money speaks badly of the pertinent authorities who should be bearing the burden and not these social groups. Despite all
this
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,
charity
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organisations
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are looking for new ways to gather money. Though
television
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will always be the most popular and effective.

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Topic Vocabulary:
  • nonprofit organization
  • crowdfunding
  • philanthropy
  • altruism
  • donor fatigue
  • corporate social responsibility
  • social media influence
  • charitable giving
  • sponsorship
  • transparency
  • accountability
  • awareness campaign
  • digital marketing
  • emotional appeal
  • fundraising
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