More and more people want to buy clothes, cars and other items with famous brands. What are the reasons? Do you think it is a positive or negative development?

The

trend

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of purchasing items with a well-known label is a major topic of concern in today's

society

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.

This

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happens because

people

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often associate a famous

brand

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with

quality

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, and sometimes because most of their peers are using the same

products

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. As far as

this

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is concerned, the positive aspects are more significant than the negative ones. Popular

brand

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names often attract a great number of customers.

This

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is primarily because

products

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with major brands are often of great

quality

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and reliability. In today's world, negative feedback can be spread so fast that these brands have to try their best not to incur any criticism which can ruin their reputation.

In addition

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to

this

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, some

people

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purchase items with a well-known name because they want to be a member of the

society

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of

people

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using that

product

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. Apple,

for example

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, has successfully built a community of hundreds of millions of users of the iOS operating system. The consequence of

this

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is that new smartphone users are likely to choose an Apple one so that they have access to the aforementioned community, which means they can communicate and interact with other Apple

product

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users effectively. Overall,

this

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trend

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brings more benefits than drawbacks to

society

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. The only disadvantage

that is

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worth mentioning is that companies that own famous brands may become monopolistic, which may be disadvantageous for consumers in the long term because these companies may lose the motivation to improve themselves. Laws and governmental policies,

however

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, are now readily available to prevent any company from reaching the state of monopoly, so

this

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disadvantage may be out of the question.

This

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trend

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is of greater benefit, in a sense that buyers of a

product

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with a well-known name are assured of

product

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quality

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. These

people

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,

as a result

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, are less likely to worry about the chance of buying a low-

quality

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item. When they buy more

products

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with popular

brand

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names, they may eventually attain the state of having all of their possessions up to a modern perception of what is a good

product

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. In conclusion, the two most prominent reasons as to why

people

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purchase

products

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from famous companies are

product

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quality

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assurance and the desire to be a part of a community owning and using the same range of items.

This

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development is positive to

society

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at large, despite the only drawback being the chance it may turn a company into a monopolistic one. I predict that

this

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trend

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will continue into the future, and consumers may thrive in a

society

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where the

quality

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of every single

product

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is standardized, which is guaranteed by its

brand

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name.