Sports today is turning into a business and there are companies involved that sponsors sports with ever growing prize money for the sportsmen as a part of their advertising. Some people agree to this because it has a good effect on the world of sports, other disagree. Discuss both views and give your opinion.

The growing economy of the world is witnessing

lot

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a lot

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of opportunities in the field of

sports

from business

perspectives

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perspective

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. The idea of

the

Correct article usage

apply

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making

money

from

sports

advertisement

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advertisements

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by providing sponsorship to the sportsperson has been supported by a certain group of people.

However

, there are certain people who

dont

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don't

support

this

way of marketing. In the following

paragraph

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,paragraph

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we would discuss both the views of

such

kind of marketing gimmick. The idea of taking

sports

as a profession in

todays

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today's

younger generation

is

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are

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encouraged by their parents

unlike

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,unlike

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past

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in past

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years. In a country like India where millions of youth want to excel their career in

sports

is not only because of passion but

also

to

huge

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a huge

the huge

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amount of

money

it brings into their life. The businesses

wants

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want

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to be in

to

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apply

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the eyes of the people by providing sponsorship to the most beloved sportsperson.

For instance

, Virat Kohli who is the most admired cricketer in the world

,

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apply

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is being sponsored by Nike. The company is responsible to provide him

all

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with all

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the

sports related

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sports-related

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Correct your spelling

equipment's

equipments

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equipment

types of equipment

pieces of equipment

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which are needed by him and in return he has to endorse the brand on television and

also

on other social media platforms.

This

way the company attracts more and more customers who admire Kohli and end up buying products of that company.

However

, on the other side, there are some disadvantages of

such

advertisement

startegy

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strategy

being

adotped

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adopted

by the companies.

Increasing

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The increasing

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influx of

money

into

sports

brings along the dark clouds of corruption into it.

For example

, a book by Abhay

chaudhry

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Chaudhry

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on famous Indian cricketer Azarudin revealed that he was involved in the

match fixing

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match-fixing

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. He had

took

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taken

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hefty

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a hefty

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amount of

money

from the sponsors to act as per their needs.

This

resulted in tarting the image of his own and of the cricket.

In addition

to it, too many sponsorers take away the charm of the game, because

then

they are the ones who are controlling the game. In a nutshell, I would like to conclude that

involvement

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the involvement

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of the sponsors in

the

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apply

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sports

is not a bad idea

untill

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until

and unless it is done in a regulated manner without harming the charm of the game and its spirit.