Sports today is turning into a business and there are companies involved that sponsors sports with ever growing prize money for the sportsmen as a part of their advertising. Some people agree to this because it has a good effect on the world of sports, other disagree. Discuss both views and give your opinion.

The growing economy of the world is witnessing

lot

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a lot

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of opportunities in the field of

sports

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from business

perspectives

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perspective

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. The idea of

the

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apply

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making

money

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from

sports

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advertisement

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advertisements

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by providing sponsorship to the sportsperson has been supported by a certain group of people.

However

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, there are certain people who

dont

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don't

support

this

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way of marketing. In the following

paragraph

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,paragraph

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we would discuss both the views of

such

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kind of marketing gimmick. The idea of taking

sports

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as a profession in

todays

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today's

younger generation

is

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are

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encouraged by their parents

unlike

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,unlike

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past

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in past

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years. In a country like India where millions of youth want to excel their career in

sports

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is not only because of passion but

also

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to

huge

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a huge

the huge

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amount of

money

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it brings into their life. The businesses

wants

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want

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to be in

to

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apply

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the eyes of the people by providing sponsorship to the most beloved sportsperson.

For instance

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, Virat Kohli who is the most admired cricketer in the world

,

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apply

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is being sponsored by Nike. The company is responsible to provide him

all

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with all

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the

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sports related

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sports-related

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Correct your spelling

equipment's

equipments

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equipment

types of equipment

pieces of equipment

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which are needed by him and in return he has to endorse the brand on television and

also

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on other social media platforms.

This

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way the company attracts more and more customers who admire Kohli and end up buying products of that company.

However

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, on the other side, there are some disadvantages of

such

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advertisement

startegy

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strategy

being

adotped

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adopted

by the companies.

Increasing

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The increasing

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influx of

money

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into

sports

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brings along the dark clouds of corruption into it.

For example

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, a book by Abhay

chaudhry

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Chaudhry

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on famous Indian cricketer Azarudin revealed that he was involved in the

match fixing

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match-fixing

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. He had

took

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taken

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hefty

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a hefty

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amount of

money

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from the sponsors to act as per their needs.

This

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resulted in tarting the image of his own and of the cricket.

In addition

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to it, too many sponsorers take away the charm of the game, because

then

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they are the ones who are controlling the game. In a nutshell, I would like to conclude that

involvement

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the involvement

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of the sponsors in

the

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apply

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sports

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is not a bad idea

untill

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until

and unless it is done in a regulated manner without harming the charm of the game and its spirit.