Today high sales of popular consumer goods reflect the power of advertising and not the needs of the society in which they are sold. To what extent do you agree or disagree?

People are calling into question the power of advertising on individuals’ decisions to purchase marketable
products
rather than communities’ high demand. In my perspective, the statement is completely true and the active role of advertisements is undeniable. Compelling reasons behind
this
issue will be elaborated in on the following paragraphs.
First
of all, advertising has assisted companies by utilizing astonishing photographs to indicate their inferior merchandise as high-quality ones. Simply put,
this
is highly likely to convert rational consumers to impulsive people that can dramatically soar the agencies’ turnover rate. To illustrate more, not only has buying impulsively not met customers’ needs, but it
also
can lead to converting
this
trait into a negative habit.
Consequently
, factories can possess best-seller
products
.
For example
, ones who are into clothing, by seeing attractive images that have been taken by professional photographers fail to control themselves to order them from online websites like ‘Amazon’.
Furthermore
, another reason for selling plenty of goods via the advertising industry is more likely to be having a major impact on
children
. Advertising has placed a premium on the
children
as a huge potential of buying merchandise. By stimulating
children
through TV commercials, parents can be put under severe pressure by their
children
to purchase
products
for them.
As a result
, advertisers are bound to rocket their sales rate and enhance their revenue.
For example
, a child who has a lot of car toys, by watching an advertisement on their television might want to have another one. In conclusion, advertising’s role in boosting the rate of selling unnecessary goods is by no means negligible. I completely believe that while they can trigger impulsive buying behaviours in both adults and
children
, factories have taken a proper method into consideration to sell their
products
more and more.
Submitted by sa.parisa202 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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