Topic 2: When international media (including movies, fashion shows, advertisements and other TV programmes) convey the same messages to the global audience, people argue that the expansion of international media has negative impacts on cultural diversity. What is your opinion?
#topic #media #movies #fashion #advertisements #tv #programmes #messages #audience #people #expansion #impacts #diversity
As international
media
companies expand across the world, the growing popularity and uniformity of some media
programmes
(such
as TV shows, movies
, fashion shows) are causing worldwide concern. Many people
have strong views toward this
trend. In my opinion, international media
is closely linked to cultural globalisation and cultural homogeneity.
The dominance of international media
is a sign of Western cultural imperialism and has the potential to thwart cultural diversity
. It is not a secret that international media
is owned and operated by a handful of giant corporations, such
as Time Warner. They control large sectors of the media
market and place national media
companies at risk. The contraction in the number of media
owners will cause a proportional reduction in the variety of programmes
broadcasted. For example
, painting, music and movies
accessible in the media
have a small number of genres, imposing restraints on one's knowledge
of artworks of different cultural backgrounds.
In addition
to seizing control over those creative industries, global entertainment companies affect cultural diversity
by reshaping the perceptions, beliefs and norms of ordinary citizens in different countries. Most of the cultural values and ideals promoted by the leading mainstream media
are of American
origin. American
culture values individuality, maximisation of one's benefits and material wealth, rather than communal life
and family solidarity, the values and norms previously treasured in many Asian countries. Unfortunately, many Asian people
now imitate American
people
, causing the alteration of their perceptions of family. This
radical change can be attributed to those movies
and TV programmes
that portray the success of American
individuals or corporations.
The loss of media
diversity
is also
responsible for people
's narrow sense of ways of life
. The ruling class of many countries speaks English, favours Western food, wears Western-style jackets and even prefers Western weddings. Young people
are captivated by American
basketball and some even daubing the names of NBA stars on their school sweatsuits. All these transformations in life
are the result of the audience's exposure to Hollywood movies
, TV shows and sports reports. The loss of media
diversity
will lead to the degradation of culture and to a minimisation of cultural diversity
. It is a worrying trend, as people
need cultural diversity
to preserve and pass on their valuable heritage to future generations, including their lifestyle.
As shown above, international media
, controlled by a handful of transnational media
corporations, is exporting Western culture worldwide and putting many indigenous cultures at the risk of extinction. The uniformity of media
programmes
has led to that of artworks, norms and ways of life
wherever international media
goes.Submitted by atoosa_1398 on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.