In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In

this

age and day, businesses use advertisement as a method to bring the novelty of their products into the

market

. In my point of view,

this

movement has a range of reasons that will be shown in the following essay, and I am completely in agreement that it is a positive tendency.

Firstly

, on the one hand, the manner of illustrating the newness of a company’s product can help increase

the

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sales. Particularly, the novelty would draw the attention of the customers, since it provides them more various choices in size, price or

colors

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colours

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and

this

development might bring an enormous income for the business monthly, quarterly or annually.

On the other hand

, the new features normally attach to high-tech quality or optimal productivity which can make their goods operate more effectively

,

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so that the merchandise can be widely circulated and exist in the more and more competitive

market

. Hardly ever does a product appear for a long time without any innovations.

Moreover

,

this

phenomenon can help

the

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entrepreneurs have their own brand identity. As an illustration,

Iphone

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iPhone

is frequently mentioned in every conversation about smartphone or P/S as a typical toothpaste

which

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that

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help

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helps

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brighten users’ teeth.

This

tendency is supported to be positive because

first

of all, it brings multiple benefits for the usage of the

market

consumers.

For instance

, modern television help watchers have a more variety of channels to choose

or

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from or

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a screen with cutting-edge technology compared to the old ones. The more the merchandise’s productivity is, the more advantages customers can receive.

Furthermore

, when the goods are common in the

market

, more and more products are

manufacturing

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manufactured

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which increases not only the purchasing power but

also

the

labor

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labour

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workforce.

Consequently

, there are more employment opportunities for individuals.

Besides

, the nation can gain

benefit

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benefits

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by increasing the taxes, and

as a result

,

this

development would help ameliorate the domestic economy. In conclusion, from the analysis I have made above, the trend of advertising the products’ novelty is reasonable and I certainly believe that

this

would be

a

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an

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optimistic movement.