Nowadays in many countries, people are following the latest fashion, hairstyles and so on. Why are they so influenced by fashion? Is it a positive or a negative development?

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The
fashion
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industry has a significant impact on how
people
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choose their attire because it uses famous celebrities to promote new products. In my opinion,
however
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,
this
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is a negative phenomenon as it increases the living cost and limits individuals' ability to decide freely. To maximize their effects on
people
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,
fashion
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designers use superstars whom
people
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adore, advertising their merchandise.
As a result
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, individuals who like to imitate famous models are encouraged to purchase from these brands.
For instance
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, Adidas has employed famous football player, Cristiano Ronaldo, to advertise its new sports shoes. As a consequence,
this
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player's fans around the world tend to buy from
this
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brand, which has almost doubled its sale.
This
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illustrates how the
fashion
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industry manipulates customers to buy new items by using the popularity of well-known characters.
However
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, the trend to follow the latest
fashion
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models has several negative consequences. The
first
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drawback of buying brand models is that they are usually more expensive than their counterparts, putting financial pressure on customers.
For example
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, the average price for sports shoes is around 50 dollars in Canada, while Adidas shoes cannot be bought for less than 75 dollars. So if a customer wants to buy what is advertised by Cristiano Ronaldo, he should spend almost 50 per cent more out of pocket.
In addition
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, when
people
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follow
fashion
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trends for their clothes, they confine their freedom to decide how they appear, because they cannot select their attire according to their requirements and comfort. In conclusion,
although
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fashion
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has a major impact on how
people
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dress, it imposes economic pressure on them and limits their freedom to decide.
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