Nowadays in many countries, people are following the latest fashion, hairstyles and so on. Why are they so influenced by fashion? Is it a positive or a negative development?
The
fashion
industry has a significant impact on how people
choose their attire because it uses famous celebrities to promote new products. In my opinion, however
, this
is a negative phenomenon as it increases the living cost and limits individuals' ability to decide freely.
To maximize their effects on people
, fashion
designers use superstars whom people
adore, advertising their merchandise. As a result
, individuals who like to imitate famous models are encouraged to purchase from these brands. For instance
, Adidas has employed famous football player, Cristiano Ronaldo, to advertise its new sports shoes. As a consequence, this
player's fans around the world tend to buy from this
brand, which has almost doubled its sale. This
illustrates how the fashion
industry manipulates customers to buy new items by using the popularity of well-known characters. However
, the trend to follow the latest fashion
models has several negative consequences.
The first
drawback of buying brand models is that they are usually more expensive than their counterparts, putting financial pressure on customers. For example
, the average price for sports shoes is around 50 dollars in Canada, while Adidas shoes cannot be bought for less than 75 dollars. So if a customer wants to buy what is advertised by Cristiano Ronaldo, he should spend almost 50 per cent more out of pocket. In addition
, when people
follow fashion
trends for their clothes, they confine their freedom to decide how they appear, because they cannot select their attire according to their requirements and comfort.
In conclusion, although
fashion
has a major impact on how people
dress, it imposes economic pressure on them and limits their freedom to decide.Submitted by pooyamehr on
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