In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?-

It is widely known that the companies’ tendency to highlight new

products

in

advertisement

Add an article

the advertisement

an advertisement

show examples

is a common phenomenon. Some people believe that it brings about negative developments.

However

, in my opinion, a positive outcome outweighs the negative one considering the virtuous

cycle

brought from the high

demand

in the

market

. It can be said that pursuing high

demand

for companies’

products

can be the major

reason

for the marketing

strategy

highlighting ‘new’

products

. On the one hand, the companies’ tendency to highlight new

products

in the marketing

strategy

can make it possible for the

market

to be more activated by encouraging customers to buy new things rather than using old things.

Although

there are other factors, nothing is the more fundamental factor than activating the

market

resulting in the virtuous

cycle

. According to Prof. Park, one of the most distinguished professors in Seoul University, customers were affected by the

advertisement

highlighting a company’s new product and

also

, a high level of

demand

is linked to the virtuous

cycle

of the

market

. It shows how the

advertisement

of emphasizing new

products

by the

businesses

affects the

cycle

of the

market

in a positive way.

Hence

, it goes without saying that highlighting new

products

in the marketing

strategy

results in positive development.

On the other hand

, when it comes to the

reason

why the

businesses

tend to advertise their new

products

, the

businesses

can make it possible for the technology developed. Despite the fact that developing technology is not the only

reason

, it is an apparent

reason

that can result in a better future of human’s lives. Let’s take ‘Samsung Electronics’ and ‘Apple’, a company selling smartphones, as an example. Both

businesses

are famous for advertising and selling new smartphones every season. With advertising their latest

products

, they experienced high

demand

for

products

.

Furthermore

, they showed growth in the aspect of state-of-the-art technical skills. As we can see in the example, achieving more developed skills in technology can play a significant role and leads

businesses

to highlight new

products

in the marketing

strategy

. In conclusion, the

businesses

’ tendency to highlight new

products

in the

advertisement

can be considered a positive development, and

thus

attainment of more developed skills can cause companies to keep marketing in the same way.