In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?-

It is widely known that the companies’ tendency to highlight new
products
in
advertisement
Add an article
the advertisement
an advertisement
show examples
is a common phenomenon. Some people believe that it brings about negative developments.
However
, in my opinion, a positive outcome outweighs the negative one considering the virtuous
cycle
brought from the high
demand
in the
market
. It can be said that pursuing high
demand
for companies’
products
can be the major
reason
for the marketing
strategy
highlighting ‘new’
products
. On the one hand, the companies’ tendency to highlight new
products
in the marketing
strategy
can make it possible for the
market
to be more activated by encouraging customers to buy new things rather than using old things.
Although
there are other factors, nothing is the more fundamental factor than activating the
market
resulting in the virtuous
cycle
. According to Prof. Park, one of the most distinguished professors in Seoul University, customers were affected by the
advertisement
highlighting a company’s new product and
also
, a high level of
demand
is linked to the virtuous
cycle
of the
market
. It shows how the
advertisement
of emphasizing new
products
by the
businesses
affects the
cycle
of the
market
in a positive way.
Hence
, it goes without saying that highlighting new
products
in the marketing
strategy
results in positive development.
On the other hand
, when it comes to the
reason
why the
businesses
tend to advertise their new
products
, the
businesses
can make it possible for the technology developed. Despite the fact that developing technology is not the only
reason
, it is an apparent
reason
that can result in a better future of human’s lives. Let’s take ‘Samsung Electronics’ and ‘Apple’, a company selling smartphones, as an example. Both
businesses
are famous for advertising and selling new smartphones every season. With advertising their latest
products
, they experienced high
demand
for
products
.
Furthermore
, they showed growth in the aspect of state-of-the-art technical skills. As we can see in the example, achieving more developed skills in technology can play a significant role and leads
businesses
to highlight new
products
in the marketing
strategy
. In conclusion, the
businesses
’ tendency to highlight new
products
in the
advertisement
can be considered a positive development, and
thus
attainment of more developed skills can cause companies to keep marketing in the same way.
Submitted by shoep11 on

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    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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