In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?-

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It is widely known that the companies’ tendency to highlight new
products
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in
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advertisement
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the advertisement
an advertisement
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is a common phenomenon. Some people believe that it brings about negative developments.
However
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, in my opinion, a positive outcome outweighs the negative one considering the virtuous
cycle
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brought from the high
demand
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in the
market
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. It can be said that pursuing high
demand
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for companies’
products
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can be the major
reason
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for the marketing
strategy
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highlighting ‘new’
products
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. On the one hand, the companies’ tendency to highlight new
products
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in the marketing
strategy
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can make it possible for the
market
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to be more activated by encouraging customers to buy new things rather than using old things.
Although
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there are other factors, nothing is the more fundamental factor than activating the
market
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resulting in the virtuous
cycle
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. According to Prof. Park, one of the most distinguished professors in Seoul University, customers were affected by the
advertisement
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highlighting a company’s new product and
also
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, a high level of
demand
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is linked to the virtuous
cycle
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of the
market
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. It shows how the
advertisement
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of emphasizing new
products
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by the
businesses
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affects the
cycle
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of the
market
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in a positive way.
Hence
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, it goes without saying that highlighting new
products
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in the marketing
strategy
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results in positive development.
On the other hand
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, when it comes to the
reason
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why the
businesses
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tend to advertise their new
products
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, the
businesses
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can make it possible for the technology developed. Despite the fact that developing technology is not the only
reason
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, it is an apparent
reason
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that can result in a better future of human’s lives. Let’s take ‘Samsung Electronics’ and ‘Apple’, a company selling smartphones, as an example. Both
businesses
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are famous for advertising and selling new smartphones every season. With advertising their latest
products
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, they experienced high
demand
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for
products
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.
Furthermore
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, they showed growth in the aspect of state-of-the-art technical skills. As we can see in the example, achieving more developed skills in technology can play a significant role and leads
businesses
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to highlight new
products
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in the marketing
strategy
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. In conclusion, the
businesses
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’ tendency to highlight new
products
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in the
advertisement
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can be considered a positive development, and
thus
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attainment of more developed skills can cause companies to keep marketing in the same way.
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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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