Some people think that advertising on TV is useless, and others disagree. Discuss both sides and give your opinion.

Since the early 1930s, television, or

, has been a powerful audio-visual medium with wide acceptability among the masses. I clearly remember the year 1982- that year the Asiad games were in town, and the Indian government decided to telecast the games live on

. There was a rush to buy

sets and everybody was glued to their TVs watching the games unfold. After the 1990s, the government handed over broadcasting to private channels and the

was flooded with advertising of all types. In the following paragraphs, I will examine the pros and cons of advertising and how the audience has been affected by it. On its own,

advertisements

have been beneficial for people.

For example

, it is difficult to demonstrate the virtues of a car or a pump, in print media. On

this

car can dash down the road and take a sharp turn, and the audience loves

this

dramatization. Again, it is fun to watch models flaunt dresses and jewellery on the screen. Research has

also

shown that the sales of consumer goods are in direct proportion to the revenue spent on

advertisements

Hence

, decidedly,

advertisements

are useful. So, is everything fine in the

advertisement paradise? Apparently not!

Firstly

, advertisers interrupt prime telecasts to peddle their wares.

Secondly

, they interfere with the content and promote storylines that favour their products-

for example

, the hero is made to drink a particular cola brand etc.

Thirdly

, they disrespect our cultural values-

for example

advertisements

for condoms and sanitary napkins are inserted during family viewing hours.

Thus

ads have their fair share of drawbacks. Having examined both sides of the coin, I will now conclude with my opinion. I feel that since advertisers pay for much of the content on

, they should get a fair share of the broadcast time,

however

, they should respect cultural values and not interfere with the viewing pleasure of the audience.

Submitted by anubratadas on Sun Jan 16 2022

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

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9Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

323 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

source of entertainment
relaxation
means of information
education
cultural awareness
negative influence
addiction
moderation
TV programs
documentaries
news
reality shows
soap operas
commercials

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