Recently, the retail company you work for has been losing customers to a competitor. The company is setting up a scheme to encourage customers to stay with the company. Your boss has asked you to write a letter to the customers on your database outlining this customer loyalty scheme. Write the letter to your customers: • describing the benefits for customers of the loyalty scheme • explaining what customers must do to join the scheme • giving details of a special promotion to launch the scheme • reminding customers of the quality of your goods.

Dear Sir or Madam, I am writing to express our excitement with regards to our new customer

loyalty

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program. 'ABC Super Market Holdings' is considered a well-reputed brand name in the retail business industry, and we have got the initiative to launch

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modern

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scheme system to maximize the advantages to our customers. Once you have registered with

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program, you will get points for every purchase at all the stores throughout the country and can redeem at any ware that operates under the 'ABC' brand. All the points you are accumulating could convert into paying your mobile phone bill at your convenience. To connect with our

loyalty

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system, visit our website by using the link below, or scan the QR code using mobile devices when you visit our outlets across the country. We are offering free gifts and bonus

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points to all our valuable customers during

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promotional period as a special giveaway to initiate the program. As a supermarket business leader in the

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30 ,years we have proven our quality of the products and the services to our valued customers all the time. New technology and innovations are considered as DNA in our business and we will ensure to continue in

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as well. Yours faithfully, John Smith