In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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In these recent times, more

businesses

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introduce to society that their

products

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are new. There seem to be some causes to

this

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issue and I will explain whether

this

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is a positive or negative development. Possibly the main cause to

this

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issue is sales, as companies want to increase their profit and most likely people buy stuff which has value to their life.

For example

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, a material manufacturing

company

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sells their reusable shopping bag to customers as it is more durable and gives a better impact on the environment compared to the conventional plastic bag.

Secondly

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, the other potential cause is because

businesses

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try to create positive brand awareness to the public.

Businesses

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stress more the features and the usefulness of their

products

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in their advertisement to be able to get better recognition and

this

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is crucial for the whole

company

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so that they stay ahead of their competitors and

therefore

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they survive in the business world. Take an online e-commerce

company

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Tokopedia,

for example

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, the

company

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paid for a huge billboard as their medium of advertisement, where the

company

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massively promotes instant delivery within 2 hours after checking out the item. The effect of

this

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way of marketing may lead to a positive development as companies are always in a race to develop a better value, feature, or function for their

products

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or services. It sounds like the fuel for

businesses

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to be able to survive and

thus

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they always innovate their

products

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or invent new ones. By understanding people’s pain points, may result in preferable daily human problems.

For instance

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, Gojek is an on-demand raid hailing service,

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initially

Add a comma

,initially

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they only offered motorcycle transportation as their service and now they develop it to include more variety of vehicles to accommodate people needs. Overall, better sales and brand awareness appear to be possible causes of

this

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issue and it affects the positive development of society.

Submitted by valendea on Wed Jan 19 2022

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

7
Linking words
meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

315 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Include an introduction and conclusion

According to those in the travel business, the nature of the average 'holiday' is changing. Rather than seeking a relaxing break in a far-away place, people now want exitement on their holidays and are keen to participate in unusual and challenging activities. Do you agree or disagree?

You have unexpectedly come into a large sum of money and you want to share this good news with your friend. Write a letter to your friend. In your letter explain where the money came from say what you intend to do with the money invite your friend to celebrate your good fortune.

Most high-level positions in companies are filled by men even though the workforce in many developed countries is more than 50 per cent female. Companies should be required to allocate a certain percentage of these positions to women. To what extent do you agree?

Some think dangerous extreme sports such as skydiving and rock climbing should be banned. To what extent do you agree or disagree?

Some cities create housing areas by providing taller buildings. Others create housing by building houses on a wider area of land. What solution is better?