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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
It is becoming increasingly common for companies to promote an idea that there are some new advantages of the offered product.
This
 essay will
first
 consider the reason for
this
 phenomenon and
then
 discuss why it is beneficial to persuade
people
 about the novelty of some products using the advertisement.
First
 of all, in the contemporary epoch, fierce competition has become an indispensable part of
people
's life. Many leading companies and corporations are trying to present their wares as absolutely modern and unusual in order to stay ahead of their competitors. Generally, it might assist to catch more customers' attention. The prime example is Apple Incorporated, which deliver the message to their consumers that the devices manufactured by Apple have a great number of features,
people
 could not find in any other device, as these features are perfectly suitable for everyone and can make an individual's life easier and more comfortable by utilizing them. There is no denying the conviction that promoting products as brand new items have a positive impact on buyers brains and preferences. In some way, when a company is making an effort to convince
people
 for purchasing a particular item, mentioning that
this
 ware is extraordinary new and there are no ones looking like
this
 product,
people
 can become more decisive to consume a needed item.
For instance
, the
last
 survey conducted by Twix company showed that after releasing an advert where the crucial difference between the old flavour of a chocolate bar and a new one was shown, the sales of
this
 snack has grown rapidly by forty per cent. In conclusion, many companies tend to mention in the advertisings about the newness of their products, as it is an effective way to stand ahead of the contenders.
This
 development might be considered beneficial because it helps a community to choose exactly what ware they are looking for.
Submitted by kostrovaliza00 on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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