In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is becoming increasingly common for companies to promote an idea that there are some new advantages of the offered product.
This
essay will
first
consider the reason for
this
phenomenon and
then
discuss why it is beneficial to persuade
people
about the novelty of some products using the advertisement.
First
of all, in the contemporary epoch, fierce competition has become an indispensable part of
people
's life. Many leading companies and corporations are trying to present their wares as absolutely modern and unusual in order to stay ahead of their competitors. Generally, it might assist to catch more customers' attention. The prime example is Apple Incorporated, which deliver the message to their consumers that the devices manufactured by Apple have a great number of features,
people
could not find in any other device, as these features are perfectly suitable for everyone and can make an individual's life easier and more comfortable by utilizing them. There is no denying the conviction that promoting products as brand new items have a positive impact on buyers brains and preferences. In some way, when a company is making an effort to convince
people
for purchasing a particular item, mentioning that
this
ware is extraordinary new and there are no ones looking like
this
product,
people
can become more decisive to consume a needed item.
For instance
, the
last
survey conducted by Twix company showed that after releasing an advert where the crucial difference between the old flavour of a chocolate bar and a new one was shown, the sales of
this
snack has grown rapidly by forty per cent. In conclusion, many companies tend to mention in the advertisings about the newness of their products, as it is an effective way to stand ahead of the contenders.
This
development might be considered beneficial because it helps a community to choose exactly what ware they are looking for.
Submitted by kostrovaliza00 on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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