In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In today’s world, advertising is one of the weapons for every company to reach people and compete with their competitors, which they usually advertise about their

products

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are new in some way. In my opinion,

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might give more benefits rather than negative development and

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essay will discuss why

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might be the case.

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and foremost, one of the cogent reasons for

businesses

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normally conveying the new aspect of the product through their advertisement is to raise awareness and engage their consumers. Being captured the feature that has not been invented before, can grab customers attention and interest to buy.

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, to differentiate

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be the reason that

businesses

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mention new functions in order to take a step ahead of their competitors.

For instance

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, Apple introduced iPhone 13 with the three highest pixels cameras as an incredible feature that none of the smartphone companies has launched even though

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feature has already existed.

Therefore

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, many people have bought the iPhone because of their excitement about getting the new innovative phone.

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, in terms of the advantages, consumers will get more variety choices or selection of the

products

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from many brands.

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, the way

businesses

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objectively promote their new goods is to increase the competition in the market.

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is due to each business will ambitiously research and develop their

products

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to compete with each other.

As a result

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, there will be a large number of versions and functions of the

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for people to choose from.

In addition

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,

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will encourage our world to keep going forward and innovate. As a real-life example, Samsung launched their flip smartphone

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water-resistance and following

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, Oppo offered the same waterproof function but on top of that a stabilizer mode which they sell at a cheaper price.

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, Samsung has improved their software and advertised on television about their stabilizer improvement. In conclusion, emphasizing the new aspect in some way for

businesses

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is to create their identity and be the unique brand in the market which it can give more pros regarding the wider consumer choices and brings innovation to our world.