In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In today’s world, advertising is one of the weapons for every company to reach people and compete with their competitors, which they usually advertise about their

products

are new in some way. In my opinion,

this

might give more benefits rather than negative development and

this

essay will discuss why

this

might be the case.

First

and foremost, one of the cogent reasons for

businesses

normally conveying the new aspect of the product through their advertisement is to raise awareness and engage their consumers. Being captured the feature that has not been invented before, can grab customers attention and interest to buy.

Moreover

, to differentiate

also

be the reason that

businesses

mention new functions in order to take a step ahead of their competitors.

For instance

, Apple introduced iPhone 13 with the three highest pixels cameras as an incredible feature that none of the smartphone companies has launched even though

this

feature has already existed.

Therefore

, many people have bought the iPhone because of their excitement about getting the new innovative phone.

Moreover

, in terms of the advantages, consumers will get more variety choices or selection of the

products

from many brands.

In other words

, the way

businesses

objectively promote their new goods is to increase the competition in the market.

This

is due to each business will ambitiously research and develop their

products

to compete with each other.

As a result

, there will be a large number of versions and functions of the

products

for people to choose from.

In addition

,

this

will encourage our world to keep going forward and innovate. As a real-life example, Samsung launched their flip smartphone

that is

water-resistance and following

this

, Oppo offered the same waterproof function but on top of that a stabilizer mode which they sell at a cheaper price.

Finally

, Samsung has improved their software and advertised on television about their stabilizer improvement. In conclusion, emphasizing the new aspect in some way for

businesses

is to create their identity and be the unique brand in the market which it can give more pros regarding the wider consumer choices and brings innovation to our world.