Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Recently, the debate on whether

advertisements

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will be influencing has been heated. While some people argue that it can persuade us to purchase, others claimed that it is too common to be noticed in our daily life. As far as I am concerned, the

effectiveness

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of commercials should be judged by their impacts on their

target

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audiences

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.

This

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essay will discuss both sides and elaborate on my view.

To begin

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with,

advertisements

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may increase the credibility of the brand, making their products more outstanding than their competitors and become more appealing to their consumers. As the rise in different brands may create struggles and confusion for consumers, targeting

advertisements

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may intrigue their audience to buy something as the trial.

For example

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, cosmetic brands use advertising to cajole their

target

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audiences

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to purchase their products by highlighting their

effectiveness

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and their advantage compared to their substitutes. Once customers are satisfied with their

first

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consumption, they may be easier to be persuaded by the

advertisements

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from the same brand.

However

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, being bombarded by numerous literature may

also

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create mental fatigue in watching them, especially for those

audiences

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who are not targeted by the

advertisement

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.

For instance

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, students in universities may not be interested in child caring products. Since many brands are conducting mass advertising that whoever

use

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uses

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a certain social platform can see , the

advertisement

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may be less convincing for those who already lacked interest in that area. In

this

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way, people may immune the amount of the

advertisement

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and stop paying attention to it in the future. In conclusion, since each brand has its own

target

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audience, the

effectiveness

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in persuading the audience to purchase may be more outstanding for their

target

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audiences

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in comparison with the general public.

Nevertheless

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, since big data is now collecting every user’s preference and providing direct

advertisement

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, the

effectiveness

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of the

advertisement

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in the future may be more favourable.