Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
Recently, the debate on whether
advertisements
will be influencing has been heated. While some people argue that it can persuade us to purchase, others claimed that it is too common to be noticed in our daily life. As far as I am concerned, the effectiveness
of commercials should be judged by their impacts on their target
audiences
. This
essay will discuss both sides and elaborate on my view.
To begin
with, advertisements
may increase the credibility of the brand, making their products more outstanding than their competitors and become more appealing to their consumers. As the rise in different brands may create struggles and confusion for consumers, targeting advertisements
may intrigue their audience to buy something as the trial. For example
, cosmetic brands use advertising to cajole their target
audiences
to purchase their products by highlighting their effectiveness
and their advantage compared to their substitutes. Once customers are satisfied with their first
consumption, they may be easier to be persuaded by the advertisements
from the same brand.
However
, being bombarded by numerous literature may also
create mental fatigue in watching them, especially for those audiences
who are not targeted by the advertisement
. For instance
, students in universities may not be interested in child caring products. Since many brands are conducting mass advertising that whoever use
a certain social platform can see , the Change the verb form
uses
advertisement
may be less convincing for those who already lacked interest in that area. In this
way, people may immune the amount of the advertisement
and stop paying attention to it in the future.
In conclusion, since each brand has its own target
audience, the effectiveness
in persuading the audience to purchase may be more outstanding for their target
audiences
in comparison with the general public. Nevertheless
, since big data is now collecting every user’s preference and providing direct advertisement
, the effectiveness
of the advertisement
in the future may be more favourable.Submitted by hhhhelen.poon on
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