Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.   Discuss both these views and give your own opinion.

Recently, the debate on whether
advertisements
will be influencing has been heated. While some people argue that it can persuade us to purchase, others claimed that it is too common to be noticed in our daily life. As far as I am concerned, the
effectiveness
of commercials should be judged by their impacts on their
target
audiences
.
This
essay will discuss both sides and elaborate on my view.
To begin
with,
advertisements
may increase the credibility of the brand, making their products more outstanding than their competitors and become more appealing to their consumers. As the rise in different brands may create struggles and confusion for consumers, targeting
advertisements
may intrigue their audience to buy something as the trial.
For example
, cosmetic brands use advertising to cajole their
target
audiences
to purchase their products by highlighting their
effectiveness
and their advantage compared to their substitutes. Once customers are satisfied with their
first
consumption, they may be easier to be persuaded by the
advertisements
from the same brand.
However
, being bombarded by numerous literature may
also
create mental fatigue in watching them, especially for those
audiences
who are not targeted by the
advertisement
.
For instance
, students in universities may not be interested in child caring products. Since many brands are conducting mass advertising that whoever
use
Change the verb form
uses
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a certain social platform can see , the
advertisement
may be less convincing for those who already lacked interest in that area. In
this
way, people may immune the amount of the
advertisement
and stop paying attention to it in the future. In conclusion, since each brand has its own
target
audience, the
effectiveness
in persuading the audience to purchase may be more outstanding for their
target
audiences
in comparison with the general public.
Nevertheless
, since big data is now collecting every user’s preference and providing direct
advertisement
, the
effectiveness
of the
advertisement
in the future may be more favourable.
Submitted by hhhhelen.poon on

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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