More and more people want to buy clothes, car and other products from well-known brands. What are the reasons? Do you think it is a positive or negative development?

In society today, some companies have developed a strong brand for their
products
which are extremely popular amongst consumers. The number of people wanting to buy branded
items
keeps on increasing. In
this
essay, I will give reasons explaining
this
trend and will
also
explain why I think
that is
a positive development. The main reason why shoppers are attracted to some specific brands is that they trust the
items
made by
this
company. These brands were able to consistently provide quality and at the same time be innovative in their designs, resulting in them being trusted by the masses.
For instance
, Apple has been able to become one of the most successful brands and has built its loyal customer base by giving innovative and quality
products
every time which has increased its popularity amongst buyers. Another reason why branded
items
are getting sold is the cult following which is developed around these
items
as these
products
not only become a form of status symbols in communities but
also
hold a good resell value . As we can see
this
is reflected in clothes people buy,
for example
, as they hold status in peers and can be resold at a good price. These are the reasons which make some
products
more popular than others resulting in a strong brand value. In my opinion,
this
trend is a positive one as people are able to trust the
products
and possibly tend to use them for a longer period of time, which can lead to lesser mindless consumption.
Submitted by sharvinchougule on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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