Today the high sales of popular consumer goods reflect the power of advertising and not real needs of the society in which they are sold To what extend do you agree?

Advertising is well–known as a method of promotion. It is a method used by corporations to introduce their

products

and services to the market, attract the eye of consumers and increase sales. Critics of advertising argue that

this

is the only way of increasing sales of some

products

, inducing consumers to purchase what they do not need in their daily lives. From my personal perspective,

this

contention is self–evident. In the

next

few paragraphs, I will discuss

this

statement in detail. Advertisement conquers the audience mainly by sending them the message they are unaware of specific brands or

products

. And

this

can lead to a situation where the customers make wrong decisions to purchase the things they do not need. The advertisements related to medicine, dietary supplement and other life-enhancing

products

provide a typical example. Targeting the buyers who are worried about health, advertisers have sought to encourage them to think that they are threatened by

such

problems as malnutrition or dysfunction of any of their body parts. Due to a lack of knowledge in

this

field, the audience will rush to purchase the advertised

products

.

Such

cases are ever-present. Advertising

also

works to create a best–seller image for a newly – marketed product. The audiences are tempted to buy it in the hope that they can become participants in a fad. It is not uncommon that cell phone users replace their phones every year,

although

the phone they have abandoned is still in usable condition. They might not need to make purchases frequently, but advertising spurs them to do so. Advertisers too, often misuse the power of advertising.

Although

the presence of advertisements spread knowledge about the latest technological inventions, more often than not, they only create a hole in the pocket. In conclusion, people should stay alert to the influence, advertisements have on their decision-making process. As indicated above, advertising usually has twisted information about what

products

contain, or how a product is flavoured, thereby driving people to make insensible decisions.