In their advertising, business nowadays usuallys emphatise that thier products are new in some way. Why is this? Do you think it is positive or negative development?

Many current companies claim that their
goods
are new in some aspects in the advertising in order to persuade consumers to interested in their products with the newest
technology
. Personally, there are a large number of benefits from
this
development in the digital age whereas it
also
affects some individuals who struggle with technological stuff. To start with, there are many reasons why many businesses came with the newest technological
innovations
due to the country development.
Firstly
, the main crucial reason is to convince individuals to purchase and interested in their
goods
and brand in order to generate the company’s profit, which can allow them to invest in new
technology
for current and following products so that it would bring a wide range of improvements.
For example
, the latest product of Apple company called the Apple Watch, which is illustrated in many ads as it is the up-to-date
innovations
with significant features and outstanding design that provide convenient lifestyle, successfully gain a large number of attention from customers.
Hence
, the number of businesses tends to include
technology
in their
goods
. Moving
next
, It is undeniable that up-to-date
innovations
or products provide a wide range of positive outcomes to companies
such
as an increased customer,incomes and
also
the quality of their
goods
due to efficient
innovations
, which
also
affect individuals in a positive development,
as a result
, People would live far more comfortable, better and easier compared with the former era and.
For example
, Once, Apple watch assisted a hiker by sending emergency messages and locations to inform his family after detection of an unusual heart rate.
However
, there are some disadvantages,which affect most low-
technology
communities that made their life more thorny than previous, which lead them to feel a sense of frustrations and depression from struggling in
technology
so that entry companies should concern more about these issues. In conclusion, Persuading consumer with the newest effective stuff in an advertisement gain many benefits not only for the businesses but
also
to the populations whereas positive outcome commonly comes with negative outcomes to elderly people and somebody who is definitely uninterested in these things.
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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • innovation
  • trends
  • functionality
  • efficiency
  • saturated market
  • consumer culture
  • environmental harm
  • technological advancements
  • brand recognition
  • loyal
  • socio-economic classes
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