In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In today’s world, companies and manufacturers try to resemble their products as original output by advertising, due to various reasons. I partially believe that

this

phenomenon has a huge positive impact which will be justified by the rationales below. Undoubtedly, nowadays, by capitalism policies, advertising is an indispensable part of companies’ investment. Using ad-gimmicks and tv commercials have become an essential method to sell their goods.

Therefore

, manufacturers tend to exhibit their products’ look like a revolutionary item to increase their sales and make an enormous profit,

moreover

, if companies want to compete with their rivals, they should resemble their brand as an original to convince the

people

to buy their products. Thereby, ads play a significant role in sales.

In addition

, emphasizing product look for advertising can have several benefits for our society.

First

of all , it forces to enhance creativity in manufacturers’ process to provide more practical and better quality items for customers.

Secondly

,

people

need a guideline to buy their necessities so commercials are a great opportunity to introduce all types of goods for consumption.

Finally

, some manufacturers decide to cooperate with their rivals to make a new product ,

for instance

, Nike and Apple decided to make unique shoes that can connect to a step measuring app in iPhones,

therefore

,

people

had been fascinated by the result.

However

, sometimes ads are just a trick to fool

people

, so consumers should be cautious about their purchases. In conclusion, commercials are a positive approach for businesses to increase their sales by resembling their product as new one

also

,

people

can buy high-quality items. In my opinion, advertising is an essential part of the business even though some of them can be a hoax.