In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In today’s world, companies and manufacturers try to resemble their products as original output by advertising, due to various reasons. I partially believe that
this
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phenomenon has a huge positive impact which will be justified by the rationales below. Undoubtedly, nowadays, by capitalism policies, advertising is an indispensable part of companies’ investment. Using ad-gimmicks and tv commercials have become an essential method to sell their goods.
Therefore
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, manufacturers tend to exhibit their products’ look like a revolutionary item to increase their sales and make an enormous profit,
moreover
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, if companies want to compete with their rivals, they should resemble their brand as an original to convince the
people
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to buy their products. Thereby, ads play a significant role in sales.
In addition
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, emphasizing product look for advertising can have several benefits for our society.
First
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of all , it forces to enhance creativity in manufacturers’ process to provide more practical and better quality items for customers.
Secondly
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,
people
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need a guideline to buy their necessities so commercials are a great opportunity to introduce all types of goods for consumption.
Finally
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, some manufacturers decide to cooperate with their rivals to make a new product ,
for instance
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, Nike and Apple decided to make unique shoes that can connect to a step measuring app in iPhones,
therefore
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,
people
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had been fascinated by the result.
However
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, sometimes ads are just a trick to fool
people
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, so consumers should be cautious about their purchases. In conclusion, commercials are a positive approach for businesses to increase their sales by resembling their product as new one
also
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,
people
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can buy high-quality items. In my opinion, advertising is an essential part of the business even though some of them can be a hoax.
Submitted by Serhii Baraniuk on

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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