Companies sponsoring sports events for advertising purposes? What are the advantages and disadvantages for this?
Nowadays, the importance of advertising in
companies
' success is indisputable. Some people
believe that when companies
sponsor sports
as a way to publicize themselves, it is beneficial for them, while other people
argue that it can backfire. From my point of view, sponsoring sports
can have merit and demerit for both companies
and teams
. In this
essay, I am going to look at both sides of this
topic in order to make my point of view understandable.
There are many reasons why sponsoring sports
can be beneficial for companies
. There is no doubt; the more well-known a company is, the more benefit it can earn. Sponsoring a team can have profound positive effects on companies
’ reputation. Some companies
such
as Nike or Adidas have become so renowned by endorsing themselves during sports
events such
as Olympics
or Correct article usage
the Olympics
World
cup. Many Correct article usage
the World
people
as a result
get familiar with their brands which leads to more income for companies
. Sports
teams
can also
benefit in this
way. When they are supported by different companies
and all their expenses are paid by them, they are consequently
not worried about their financial problems. Many teams
, especially those teams
that belong to poor countries, will not able
to attend in Olympics or World cup without Add a missing verb
be able
companies
' financial support. Hence
, they can be present in different competitions and just focus on taking the lead from their rivals in matches.
Some drawbacks can on the other hand
be mentioned for this
phenomenon. Many people
, especially the juvenile and young segment of the population, can easily be influenced by their favorite
athletes. Many Change the spelling
favourite
people
not only teenagers but also
adults give priority to having the same brand that their favorite
Change the spelling
favourite
sports
players use. Many people
for instance
use the latest brands which have been endorsed by famous soccer players such
as Lionel Messi or Cristiano Ronaldo. Sometimes commodities which have been publicized are not useful for people
’s health. For example
, they advertise Pepsi or Coca-cola drinks that entice many people
to use these beverages frequently. In addition
, some companies
will lose their popularity by some immoral actions that sports
players have done in their personal lives. As human beings, they have some mistakes in their lives, such
as getting divorced, escaping from paying their taxes or have
an affair in their marriage. A wide range of Wrong verb form
having
people
will therefore
stop buying goods which have been adverted by them.
In conclusion, sponsoring sports
can have some advantages and disadvantages for both companies
and teams
. Becoming a more well-known brand is one of its pros and also
teams
can just focus on their goals to be successful in the different competitions. Consuming unhealthy products just because of being introduced by famous and popular sportsmen and sportswomen can be mentioned as one of its downsides. Besides
, companies
might lose their reputation and benefits because their brands have been endorsed by those athletes who perpetrate a crime.Submitted by rezakiani525 on
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Word Count
IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.
A very long essay will not give you a higher band score.
Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.