Companies sponsoring sports events for advertising purposes? What are the advantages and disadvantages for this?

Nowadays, the importance of advertising in

companies

' success is indisputable. Some

people

believe that when

companies

sponsor

sports

as a way to publicize themselves, it is beneficial for them, while other

people

argue that it can backfire. From my point of view, sponsoring

sports

can have merit and demerit for both

companies

and

teams

. In

this

essay, I am going to look at both sides of

this

topic in order to make my point of view understandable. There are many reasons why sponsoring

sports

can be beneficial for

companies

. There is no doubt; the more well-known a company is, the more benefit it can earn. Sponsoring a team can have profound positive effects on

companies

’ reputation. Some

companies

such

as Nike or Adidas have become so renowned by endorsing themselves during

sports

events

such

as

Olympics

Correct article usage

the Olympics

show examples

or

World

Correct article usage

the World

show examples

cup. Many

people

as a result

get familiar with their brands which leads to more income for

companies

.

Sports

teams

can

also

benefit in

this

way. When they are supported by different

companies

and all their expenses are paid by them, they are

consequently

not worried about their financial problems. Many

teams

, especially those

teams

that belong to poor countries, will not

able

Add a missing verb

be able

show examples

to attend in Olympics or World cup without

companies

' financial support.

Hence

, they can be present in different competitions and just focus on taking the lead from their rivals in matches. Some drawbacks can

on the other hand

be mentioned for

this

phenomenon. Many

people

, especially the juvenile and young segment of the population, can easily be influenced by their

favorite

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favourite

show examples

athletes. Many

people

not only teenagers but

also

adults give priority to having the same brand that their

favorite

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favourite

show examples

sports

players use. Many

people

for instance

use the latest brands which have been endorsed by famous soccer players

such

as Lionel Messi or Cristiano Ronaldo. Sometimes commodities which have been publicized are not useful for

people

’s health.

For example

, they advertise Pepsi or Coca-cola drinks that entice many

people

to use these beverages frequently.

In addition

, some

companies

will lose their popularity by some immoral actions that

sports

players have done in their personal lives. As human beings, they have some mistakes in their lives,

such

as getting divorced, escaping from paying their taxes or

have

Wrong verb form

having

show examples

an affair in their marriage. A wide range of

people

will

therefore

stop buying goods which have been adverted by them. In conclusion, sponsoring

sports

can have some advantages and disadvantages for both

companies

and

teams

. Becoming a more well-known brand is one of its pros and

also

teams

can just focus on their goals to be successful in the different competitions. Consuming unhealthy products just because of being introduced by famous and popular sportsmen and sportswomen can be mentioned as one of its downsides.

Besides

,

companies

might lose their reputation and benefits because their brands have been endorsed by those athletes who perpetrate a crime.