Nowadays, the importance of advertising in
' success is indisputable. Some
believe that when
sponsor
as a way to publicize themselves, it is beneficial for them, while other
argue that it can backfire. From my point of view, sponsoring
can have merit and demerit for both
and
. In
essay, I am going to look at both sides of
topic in order to make my point of view understandable.
There are many reasons why sponsoring
can be beneficial for
. There is no doubt; the more well-known a company is, the more benefit it can earn. Sponsoring a team can have profound positive effects on
’ reputation. Some
as Nike or Adidas have become so renowned by endorsing themselves during
events
as
OlympicsCorrect article usage
show examples
or
WorldCorrect article usage
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cup. Many
get familiar with their brands which leads to more income for
.
can
benefit in
way. When they are supported by different
and all their expenses are paid by them, they are
not worried about their financial problems. Many
, especially those
that belong to poor countries, will not
ableAdd a missing verb
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to attend in Olympics or World cup without
' financial support.
, they can be present in different competitions and just focus on taking the lead from their rivals in matches.
Some drawbacks can
be mentioned for
phenomenon. Many
, especially the juvenile and young segment of the population, can easily be influenced by their
favoriteChange the spelling
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athletes. Many
not only teenagers but
adults give priority to having the same brand that their
favoriteChange the spelling
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players use. Many
use the latest brands which have been endorsed by famous soccer players
as Lionel Messi or Cristiano Ronaldo. Sometimes commodities which have been publicized are not useful for
’s health.
, they advertise Pepsi or Coca-cola drinks that entice many
to use these beverages frequently.
, some
will lose their popularity by some immoral actions that
players have done in their personal lives. As human beings, they have some mistakes in their lives,
as getting divorced, escaping from paying their taxes or
haveWrong verb form
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an affair in their marriage. A wide range of
will
stop buying goods which have been adverted by them.
In conclusion, sponsoring
can have some advantages and disadvantages for both
and
. Becoming a more well-known brand is one of its pros and
can just focus on their goals to be successful in the different competitions. Consuming unhealthy products just because of being introduced by famous and popular sportsmen and sportswomen can be mentioned as one of its downsides.
,
might lose their reputation and benefits because their brands have been endorsed by those athletes who perpetrate a crime.