Companies sponsoring sports events for advertising purposes? What are the advantages and disadvantages for this?

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Nowadays, the importance of advertising in
companies
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' success is indisputable. Some
people
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believe that when
companies
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sponsor
sports
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as a way to publicize themselves, it is beneficial for them, while other
people
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argue that it can backfire. From my point of view, sponsoring
sports
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can have merit and demerit for both
companies
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and
teams
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. In
this
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essay, I am going to look at both sides of
this
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topic in order to make my point of view understandable. There are many reasons why sponsoring
sports
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can be beneficial for
companies
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. There is no doubt; the more well-known a company is, the more benefit it can earn. Sponsoring a team can have profound positive effects on
companies
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’ reputation. Some
companies
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such
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as Nike or Adidas have become so renowned by endorsing themselves during
sports
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events
such
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as
Olympics
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the Olympics
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or
World
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the World
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cup. Many
people
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as a result
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get familiar with their brands which leads to more income for
companies
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.
Sports
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teams
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can
also
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benefit in
this
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way. When they are supported by different
companies
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and all their expenses are paid by them, they are
consequently
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not worried about their financial problems. Many
teams
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, especially those
teams
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that belong to poor countries, will not
able
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be able
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to attend in Olympics or World cup without
companies
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' financial support.
Hence
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, they can be present in different competitions and just focus on taking the lead from their rivals in matches. Some drawbacks can
on the other hand
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be mentioned for
this
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phenomenon. Many
people
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, especially the juvenile and young segment of the population, can easily be influenced by their
favorite
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favourite
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athletes. Many
people
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not only teenagers but
also
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adults give priority to having the same brand that their
favorite
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favourite
show examples
sports
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players use. Many
people
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for instance
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use the latest brands which have been endorsed by famous soccer players
such
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as Lionel Messi or Cristiano Ronaldo. Sometimes commodities which have been publicized are not useful for
people
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’s health.
For example
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, they advertise Pepsi or Coca-cola drinks that entice many
people
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to use these beverages frequently.
In addition
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, some
companies
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will lose their popularity by some immoral actions that
sports
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players have done in their personal lives. As human beings, they have some mistakes in their lives,
such
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as getting divorced, escaping from paying their taxes or
have
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having
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an affair in their marriage. A wide range of
people
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will
therefore
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stop buying goods which have been adverted by them. In conclusion, sponsoring
sports
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can have some advantages and disadvantages for both
companies
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and
teams
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. Becoming a more well-known brand is one of its pros and
also
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teams
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can just focus on their goals to be successful in the different competitions. Consuming unhealthy products just because of being introduced by famous and popular sportsmen and sportswomen can be mentioned as one of its downsides.
Besides
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,
companies
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might lose their reputation and benefits because their brands have been endorsed by those athletes who perpetrate a crime.
Submitted by rezakiani525 on

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