In their advertising, businesses nowadays usually emphasise that their products are new in some way why is this? Do you think it is a positive or negative development?

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Today, advertising has become one of the essential ways for manufacturers to educate

consumers

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about their new

products

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, which seems to be a trend to make their

products

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more popular by promoting that these

products

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are up-to-date in terms of design, feature and function.

This

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essay will analyze why

this

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is happening and discuss the negative impacts of

this

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universal marketing strategy. The primary reason for

this

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is that the new feature of the product will attract a good number of

consumers

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, which is exactly what businesses like to see.

In other words

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, customers are curious about these new ideas, and once they take a look at the new product, it is very likely for them to pay for it, because their curiosity turns into a desire of owning it.

For example

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, when the ads of my favourite sneakers pop up on my computer with a highlighted "new", I tend to click on the item and eventually make a purchase.

Thus

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this

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strategy boosts sales. Another reason is that these innovations allow businesses to beat out competitors, which in turn motivate the entire industry to constantly come up with creative ideas.

This

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explains why Apple introduces new

products

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every September, and why other brands like Samsung and Huawei

also

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have to work on their new

products

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, whether in appearance, function or packaging.

Although

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this

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strategy can stimulate consumption, it is not a good thing for

consumers

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. When

this

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new feature becomes one of the main reasons people buy the product, misleading or exaggerated advertisements will inevitably appear because ,in order to sell, manufacturers have to say what customers want to hear. And when

consumers

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are deceived or tricked by these advertisements, they will feel disappointed and even angry. Another negative effect is that people sometimes neglect other features of the

products

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and consume blindly and excessively just because the

products

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are novel.

For example

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, when Apple releases new

products

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every year, most young people still buy them even though they have already owned similar ones In conclusion, even advertisement can benefit companies and contribute to the economy, it has a negative impact on misleading

consumers

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to buy unnecessary

products

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zhanglianhao2003Wed Mar 09 2022

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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6
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

359 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way why is this? Do you think it is a positive or negative development?

Your opinion

Some people believe that professional athletes serve as positive role models for young people, while others argue that their behavior both on and off the field has a negative influence. Discuss both sides and give your opinion

some people think that advertising is extremely successful at persuading us to buy things. Other believe that advertising is so common that we no longer pay attention to it. discuss both sides and give my opinion.

In your opinion, do the advantages outweigh the disadvantages when it comes to crypto currency and online financial institutions?

Multicultural societies, where people of different groups live together, bring more benefits than drawbacks to a country. To what extent do you agree or disagree?

The internet has transformed the way information is shared and consumed, but it has also created problems that did not exist before. What are the most serious problems associated with the internet and what solutions can you suggest?