In their advertising, businesses nowadays usually emphasise that their products are new in some way why is this? Do you think it is a positive or negative development?

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Today, advertising has become one of the essential ways for manufacturers to educate

consumers

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about their new

products

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, which seems to be a trend to make their

products

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more popular by promoting that these

products

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are up-to-date in terms of design, feature and function.

This

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essay will analyze why

this

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is happening and discuss the negative impacts of

this

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universal marketing strategy. The primary reason for

this

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is that the new feature of the product will attract a good number of

consumers

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, which is exactly what businesses like to see.

In other words

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, customers are curious about these new ideas, and once they take a look at the new product, it is very likely for them to pay for it, because their curiosity turns into a desire of owning it.

For example

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, when the ads of my favourite sneakers pop up on my computer with a highlighted "new", I tend to click on the item and eventually make a purchase.

Thus

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this

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strategy boosts sales. Another reason is that these innovations allow businesses to beat out competitors, which in turn motivate the entire industry to constantly come up with creative ideas.

This

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explains why Apple introduces new

products

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every September, and why other brands like Samsung and Huawei

also

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have to work on their new

products

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, whether in appearance, function or packaging.

Although

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this

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strategy can stimulate consumption, it is not a good thing for

consumers

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. When

this

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new feature becomes one of the main reasons people buy the product, misleading or exaggerated advertisements will inevitably appear because ,in order to sell, manufacturers have to say what customers want to hear. And when

consumers

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are deceived or tricked by these advertisements, they will feel disappointed and even angry. Another negative effect is that people sometimes neglect other features of the

products

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and consume blindly and excessively just because the

products

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are novel.

For example

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, when Apple releases new

products

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every year, most young people still buy them even though they have already owned similar ones In conclusion, even advertisement can benefit companies and contribute to the economy, it has a negative impact on misleading

consumers

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to buy unnecessary

products

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zhanglianhao2003Wed Mar 09 2022

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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6
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

359 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way why is this? Do you think it is a positive or negative development?

Your opinion

It is generally believed that some people are born with certain talents, for instance for sports or music, and others are not. However, it is sometimes claimed that any child can be taught to become a good sports person or musician. Discuss both these views and give your own opinion.

Your internet connection has been slow and intermittent. Write a letter to your internet service provider to complain. In the letter: – Describe the problem and why you are unhappy – Arrange for an engineer to visit your home – Request a reduction in your bill

Many people like having a fixed daily routine, while others enjoy the change in their lives. Discuss both views and give your own opinion.

Some people believe that media literacy is one of the most important skill that every person should acquire in twenty-first century. Do you agree or disagree? How do you think this type of literacy should be acquired?