In their advertising, businesses nowadays usually emphasise that their products are new in some way why is this? Do you think it is a positive or negative development?

Today, advertising has become one of the essential ways for manufacturers to educate
consumers
about their new
products
, which seems to be a trend to make their
products
more popular by promoting that these
products
are up-to-date in terms of design, feature and function.
This
essay will analyze why
this
is happening and discuss the negative impacts of
this
universal marketing strategy. The primary reason for
this
is that the new feature of the product will attract a good number of
consumers
, which is exactly what businesses like to see.
In other words
, customers are curious about these new ideas, and once they take a look at the new product, it is very likely for them to pay for it, because their curiosity turns into a desire of owning it.
For example
, when the ads of my favourite sneakers pop up on my computer with a highlighted "new", I tend to click on the item and eventually make a purchase.
Thus
,
this
strategy boosts sales. Another reason is that these innovations allow businesses to beat out competitors, which in turn motivate the entire industry to constantly come up with creative ideas.
This
explains why Apple introduces new
products
every September, and why other brands like Samsung and Huawei
also
have to work on their new
products
, whether in appearance, function or packaging.
Although
this
strategy can stimulate consumption, it is not a good thing for
consumers
. When
this
new feature becomes one of the main reasons people buy the product, misleading or exaggerated advertisements will inevitably appear because ,in order to sell, manufacturers have to say what customers want to hear. And when
consumers
are deceived or tricked by these advertisements, they will feel disappointed and even angry. Another negative effect is that people sometimes neglect other features of the
products
and consume blindly and excessively just because the
products
are novel.
For example
, when Apple releases new
products
every year, most young people still buy them even though they have already owned similar ones In conclusion, even advertisement can benefit companies and contribute to the economy, it has a negative impact on misleading
consumers
to buy unnecessary
products
.
Submitted by zhanglianhao2003 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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