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Band 7.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

#businesses #emphasise #products #development
Nowadays many companies use marketing to try to sell their
products
 like new ones for different reasons either with positive or negative impacts on the
people
. In my opinion, I believe
this
 type of announcement could have a negative impact.
Firstly
, It can be seen a lot of
people
 want to keep updated with cutting edge technology with a negative impact on society.
For instance
, every year Apple in their publicity
show
 that the new iPhone have new features and
this
 encourages society to have new spending as a priority ,especially on youths.
In addition
, the population increase the desire for material things.
Nevertheless
, other
people
 think that could benefit the economy.
Secondly
, there are those who feel that selling
products
 like new are a deception.
For example
, brands like Coca-Cola change the appearance of their
products
 but the
products
 always are the same.
Moreover
,
people
 feel tired of
this
 type of company because they
show
 in different types of advertisement the same, with a negative impact on the mind of
people
 who watch that.
Although
 there are some who think that business is better when is different and creative selling
products
 like new than if they
show
 the same advertisement. In conclusion, marketing could influence in different ways the
people
 who watch that, either negatively or positively. I agree with those who believe when brands
show
products
 like new have a negative effect on society.
Submitted by roberto.carrascopizarro on

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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