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Band 6

People buy a product if it fulfils their needs; there is no need for advertisement. To what extent do you agree or disagree with it?

#people #product #fulfils #advertisement
It is thought that consumers only buy
products
 that they need and
therefore
 commercials are not necessary. I can’t entirely agree with
this
 opinion because
ads
 can help consumers make informed
decisions
 and help businesses grow their revenues. Endorsements provide persuasive messages to help users make informed
decisions
 before buying the
products
.
This
 can benefit customers as
ads
 offer information about
companies
’
products
 to meet shoppers’ needs and solve their problems. Without
ads
, it would be difficult for
companies
 to increase their revenues, and purchasers would
also
 be uninformed about
products
 that may be useful for them.
For instance
, all multinational
companies
 in Indonesia have reported that their incomes increased after raising budgets to promote their
products
 in various media of publicities
such
 as in printed media and on TV commercial breaks. Commercials can
also
 influence buyers to make wiser purchasing
decisions
. Many
products
 are designed to solve pressing problems society has. With suitable campaigns using publications, they can be aware of the issues and support the cause by purchasing the advertised
products
. To give an example, a study conducted by Harvard University’s Business School researched how Impossible Meat, a company producing artificial meat from plants, marketed their product while raising awareness about the danger of consuming meat for Earth and found that the majority of users are interested in not only buying the
products
 but
also
 considering Veganism as a lifestyle. Despite some
propagandas
Fix the agreement mistake
propaganda
show examples
 manipulating customers’ psychology and tricking them into buying
products
 that they do not necessarily need, they are still an effective tool that benefits both
companies
 and consumers. In conclusion,
ads
 help
companies
 boost revenues and shoppers make informed and wiser purchasing
decisions
.
Besides
 that, promotions can
also
 raise awareness about some of the world’s most pressing issues.
Submitted by gustinlawis on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer awareness
  • brand image
  • unique selling proposition (USP)
  • target audience
  • competitive advantage
  • market saturation
  • perception
  • demand generation
  • informative content
  • persuasive techniques
  • brand loyalty
  • mass media
  • consumer behavior
  • advertising campaign
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