In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days various companies are producing new advertisements regarding their brand-new goods that are not frequently seen compared to the past. To me,
is because, in today's world, new products are more eye-catching to notions than what they have previously seen, so they tend to buy them.
, I believe that it is a negative development,
due to
a variety of reasons. First and foremost, advertisements are going in a direction that depicts a brand that has produced an interesting new product that has not been seen before.
is because, individuals are becoming more interested in things that are somehow unique, which brings curiosity for them to try them. In
case, businesses are putting more effort into coming up with new ideas, to improve their trade and earn more money.
For example
, makeup brands are now producing brand-new makeup every day to get people's attention to try them out, and
can not be done without proper advertising.
, they will spend a great amount of their money on advertisements to bring up the notions of curiosity. From my perspective,
statement holds various drawbacks,
due to
the fact that much more primary materials will be used for fulfilling society's needs.
situation will destroy the environment by providing raw materials that can be extremely harmful to nature, as
process requires extra effort and a great amount of energy will be wasted.
On the other hand
might cause wasting money on unnecessary products
the old ones work properly.
, is a way to brainwash people into spending their bucks for company growth.
On the contrary
, the result of purchasing these products is consumerism which has significant disadvantages, as individuals might not be satisfied with their belongings and always try to reach for more.
To sum up
, I hold the belief that advertising to get society's attention to purchase a new product might be beneficial for the companies as it will bring undeniable damage to the economy and our minds, to pursue more than what is needed.
Submitted by vaniaa.z.h2005 on

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task response
Clarify and develop your main ideas more distinctly. Each paragraph should start with a clear main idea followed by supporting evidence and examples. This helps strengthen your argument and makes your essay more persuasive.
coherence and cohesion
Incorporate a wider range of cohesive devices and paragraphing strategies to improve the flow of ideas. While your essay demonstrates good cohesion, using varied linking words and phrases can enhance readability and coherence.
task response
Incorporate more relevant, specific examples to support your arguments. This not only strengthens your argument but also makes your essay more engaging and informative for the reader.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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